Customer loyalty is the lifeblood of small businesses, especially those in the salon industry. Establishing a strong customer base and maximizing the revenue obtained through repeat customers is essential to stay afloat and prosper in an ultra-competitive and ever-changing industry. Building trust and a relationship with your customers takes work, and while your employees on the front lines are partly responsible for building these relationships, there are other ways to nurture them. Here we explore 5 perks you can offer your salon clients to help build customer loyalty.
Referral Incentives
Word of mouth advertising is a powerful tool in the beauty industry and your current clients represent some of the best brand evangelists a small business can have. Incentivizing your customer base to bring in new business is a great way to expand your reach. Setting up a referral program that rewards clients with free or discounted services or products can greatly increase new business and even get your current clientele to spend more.
Senior Discounts
There are several benefits of offering senior discounts at your salon. Not only can it help draw in income restricted customers who may not have the luxury of monthly salon visits, it can bring in their caretakers and family members who may be accompanying them. Your discounts should be strong enough to have a marketing impact while not doing too much damage to your bottom line. Think of the long-term benefits of an increase overall customer base when establishing what will be discounted and by how much.
New Customer Packages
Creating discount packages aimed at new customers is a great way to increase your customer base. These packages may include a combination of hair, nail and skin treatments that will provide the client with value and a scope of the services you offer. This gets the client in the door and gives you the opportunity to turn them into a long-term customer. These packages can also include some kind of physical product that bears your company name.
Free Consultations
Simply offering a personalized professional opinion on available services or a person’s look can go a long way toward building customer loyalty. Use a soft approach geared toward educating and helping your customer rather than a hard sales technique. Offer recommendations based on your client’s needs, wants and budget. You may even consider offering a discount for bundled services that are a part of your recommendations.
Product Guarantees
Budget conscious clients will be more apt to try new products if they are accompanied by some kind of guarantee. While a full refund may not make sense for every product, offering some kind of satisfaction guarantee that offers a partial exchange or a free service may entice your clients to try something new. If you have a rewards program you may consider offering points for trying new products.
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