5 Services That Increase Salon Revenue

Posted by Karen Erdelac on Nov 14, 2018

5 Services That Increase Salon RevenueOne of the best ways to increase revenue for your salon business is to upsell additional services to your customers.  Offering new services may require hiring or training staff members, purchasing equipment and carrying new product lines.  While the initial investment may be significant, the revenue and exposure gained from offering these services is well worth the risk.  It also may be necessary in order for your salon to remain competitive.  Here are just a few services to consider offering at your salon today.

Nails

Being able to offer manicures and pedicures is a simple way to add revenue and provide convenience to both men and women clients.  Be sure to hire certified technicians that have experience serving your target audience.  Your ideal person should not only be nail savvy, but offer an artistic touch that will make this service unique.  Variety and knowledge of up to the minute trends will make your salon shine.

Massage

Having an in-house masseuse offers a relaxing option to your clients helping them to unwind and enjoy their salon experience.  You will need to hire a licensed professional to offer this service. This is an option that is primarily offered in high end boutiques.  Adding this to your list of services can help you compete with the bigger chains and set you apart from other local businesses. The ability to have everything done under the same roof will encourage your clientele to stay longer.

Waxing

This is a common service and something that clients come to expect as part of their regimen.  You want to be able to offer all of your clients one stop shopping. Ensuring they are comfortable and the area is private will help make this experience more enjoyable.

Facials

Facials are a must have at your boutique.  There are several types and you should strongly consider offering as many varieties as you can.  Using natural and organic ingredients will attract customers with even the most sensitive skin.  Providing products to pamper their every need, relaxing, exfoliating, invigorating - will increase time and money spent in your salon.

Specialty Hair and Make-Up Services

Simply offering a “hair cut” is not enough to make a stand in this highly competitive industry.  Providing unique styling options, extensions and specialty hair coloring services are necessary to pull in more clients.  Adding make-up artists to your menu of services can make your salon the place for special events like weddings, formals and holiday parties. This will also garner first-rate exposure as your styles will be seen by large crowds and captured in pictures that will last a lifetime.   Reach out to wedding and event planners to open this avenue of attracting new customers.

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Topics: Salon and Day Spa