--- title: 5 Small Business Trends For 2023 description: Plenty of challenges and opportunities lie ahead for small businesses in 2023, and having well-informed expectations can help you stay ahead of the curve. image: https://www.quikstonecapital.com/hubfs/Screen%20Shot%202023-01-09%20at%2010.41.54%20AM.png --- [![Merchant Cash Advance](https://www.quikstonecapital.com/hs-fs/hubfs/_Website/Logos/Web-Combo-11.png?width=200&name=Web-Combo-11.png "Merchant Cash Advance")](https://www.quikstonecapital.com/) [![Merchant Cash Advances](https://www.quikstonecapital.com/hs-fs/hubfs/_Website/Logos/Web-Color2.png?width=738&name=Web-Color2.png "Merchant Cash Advances")](https://www.quikstonecapital.com/) # Merchant Cash Advance Blog # 5 Small Business Trends For 2023 Posted by [Karen Erdelac](https://www.quikstonecapital.com/merchant-cash-advance-blog/author/karen-erdelac) on Jan 9, 2023 - [Tweet](https://twitter.com/share) ![5 Small Business Trends For 2023](https://www.quikstonecapital.com/hs-fs/hubfs/Screen%20Shot%202023-01-09%20at%2010.41.54%20AM.png?width=737&height=489&name=Screen%20Shot%202023-01-09%20at%2010.41.54%20AM.png)Plenty of challenges and opportunities lie ahead for small businesses in 2023, and having well-informed expectations can help you stay ahead of the curve. Here are the trends the [**Small Business Administration**](https://www.sba.gov/blog/dont-go-2023-without-considering-these-small-business-trends) (SBA) is monitoring as we head into 2023: 1.    **E-commerce and social selling will continue to boom**. [https://www.hootsuite.com/resources/digital-trends](https://www.hootsuite.com/resources/digital-trends) Experts forecast that the global e-commerce industry will grow to** **[**$8.1 trillion by 2026**](https://blog.hootsuite.com/retails-trends/). Social media has also emerged as a serious player. With customers now buying directly on platforms such as Facebook and Pinterest, it could be time to adjust your sales model. 2.    **But you should still remember brick and mortar.** Statistics don’t lie: [**61% of customers**](https://www.zippia.com/advice/retail-statistics/) still want to try products in person before buying. If you have a website, consider installing chatbot technology. In-store, you can cater to customer expectations with services like self-checkout. After all, [**more than half**](https://www.ibm.com/downloads/cas/YZYLMLEV) of surveyed retail shoppers in North America have used it. 3.    **Safety is essential to your customers.** Shoppers want to know that their information is secure, especially as online transactions become commonplace. You can protect your customers and build brand trust by doing the right things: using reputable payment providers, investing in fraud prevention tools, and installing a Secure Sockets Layer (SSL) certificate on your website.  4.    **So is sustainability.** Consumers from every generation are [**willing to pay more**](https://www.forbes.com/sites/gregpetro/2022/03/11/consumers-demand-sustainable-products-and-shopping-formats/?sh=1863390a6a06) for sustainable products. Furthermore, [**76% say they’ve made a conscious effort**](https://www.shorr.com/resources/blog/the-2022-sustainable-packaging-consumer-report/) to shop for more sustainable products in the past year. Brainstorm ways to make your processes more sustainable, such as using low-waste packaging for your products. 5.    **Customer experience is still king.** [**Research show**s](https://www.zippia.com/advice/customer-experience-statistics/) that customers value experience over both price and product quality. Whether online or in-person, the customer experience should be the focus of your strategy. Think of fun ways to personalize your in-store profile, such as hosting pop-up events. Online, it’s about creating an immersive experience. For example, if you sell clothes, you might invest in technology that allows customers to try on clothes virtually. Since 2005, [**Quikstone Capital**](https://www.quikstonecapital.com/quikjason) has helped thousands of merchants with easy, fast, and flexible funding for all their business needs. Quikstone has an A+ rating with the Better Business Bureau, and 80% of our merchants are repeat customers. We work hard to build your trust. [**Contact us**](https://www.quikstonecapital.com/quikjason) for a no-cost or obligation review. We want to help you succeed. [![Apply Now](https://no-cache.hubspot.com/cta/default/311686/5c2962a0-3c44-4385-b605-6b50dfe6f2c0.png)](https://cta-redirect.hubspot.com/cta/redirect/311686/5c2962a0-3c44-4385-b605-6b50dfe6f2c0) #### Category/Topic - [Small Business (268)](https://www.quikstonecapital.com/merchant-cash-advance-blog/topic/small-business) - [Restaurant (255)](https://www.quikstonecapital.com/merchant-cash-advance-blog/topic/restaurant) - [Growing Your Business (191)](https://www.quikstonecapital.com/merchant-cash-advance-blog/topic/growing-your-business) - [Funding Your Business (147)](https://www.quikstonecapital.com/merchant-cash-advance-blog/topic/funding-your-business) - [Holiday (110)](https://www.quikstonecapital.com/merchant-cash-advance-blog/topic/holiday) - [Merchant Cash Advance (93)](https://www.quikstonecapital.com/merchant-cash-advance-blog/topic/merchant-cash-advance) - [Retail (70)](https://www.quikstonecapital.com/merchant-cash-advance-blog/topic/retail) - [Business Cash Advance (59)](https://www.quikstonecapital.com/merchant-cash-advance-blog/topic/business-cash-advance) - [Bakery (52)](https://www.quikstonecapital.com/merchant-cash-advance-blog/topic/bakery) - [Specialty Retail (52)](https://www.quikstonecapital.com/merchant-cash-advance-blog/topic/specialty-retail) - [Catering (49)](https://www.quikstonecapital.com/merchant-cash-advance-blog/topic/catering) - [Salon and Day Spa (46)](https://www.quikstonecapital.com/merchant-cash-advance-blog/topic/salon-and-day-spa) - [Auto shops (41)](https://www.quikstonecapital.com/merchant-cash-advance-blog/topic/auto-shops) - [Grow Your Business (33)](https://www.quikstonecapital.com/merchant-cash-advance-blog/topic/grow-your-business) - [Liquor Store (31)](https://www.quikstonecapital.com/merchant-cash-advance-blog/topic/liquor-store) - [Marketing (25)](https://www.quikstonecapital.com/merchant-cash-advance-blog/topic/marketing) - [Ecommerce (21)](https://www.quikstonecapital.com/merchant-cash-advance-blog/topic/ecommerce) - [About us (20)](https://www.quikstonecapital.com/merchant-cash-advance-blog/topic/about-us) - [Mobile (11)](https://www.quikstonecapital.com/merchant-cash-advance-blog/topic/mobile) - [Cash for Businesses (10)](https://www.quikstonecapital.com/merchant-cash-advance-blog/topic/cash-for-businesses) - [Dental Office (9)](https://www.quikstonecapital.com/merchant-cash-advance-blog/topic/dental-office) - [Coffee Shop (8)](https://www.quikstonecapital.com/merchant-cash-advance-blog/topic/coffee-shop) - [Veterinary (5)](https://www.quikstonecapital.com/merchant-cash-advance-blog/topic/veterinary) - [PCI compliance (3)](https://www.quikstonecapital.com/merchant-cash-advance-blog/topic/pci-compliance) - [Pool Service (2)](https://www.quikstonecapital.com/merchant-cash-advance-blog/topic/pool-service) [See More](https://www.quikstonecapital.com/merchant-cash-advance-blog/5-small-business-trends-for-2023#) [![Alternative Funding](https://no-cache.hubspot.com/cta/default/311686/b9359813-7020-4f5e-828a-adacff883647.png)](https://cta-redirect.hubspot.com/cta/redirect/311686/b9359813-7020-4f5e-828a-adacff883647) [![Merchant Cash Advance](https://www.quikstonecapital.com/hs-fs/hubfs/_Website/Logos/Web-Combo-2.png?width=738&name=Web-Combo-2.png "Merchant Cash Advance")](https://www.quikstonecapital.com/) Quikstone Capital provides business loan alternatives to get your business the cash it needs to grow and prosper. [![](https://www.quikstonecapital.com/hs-fs/hubfs/_Website/Images/BBB1.png?width=180&name=BBB1.png)](https://www.bbb.org/west-florida/business-reviews/financial-services/quikstone-capital-solutions-in-tampa-fl-90026826) ###### Quik Links [Home](https://www.quikstonecapital.com) [Apply](https://www.quikstonecapital.com/apply-for-a-merchant-cash-advance) [Resources](https://www.quikstonecapital.com/business-funding-guides-case-study-white-paper) [Cash Advances](https://www.quikstonecapital.com/business-cash-advances-business-loan-alternative) [Blog](https://www.quikstonecapital.com/merchant-cash-advance-blog) [Privacy Policy](https://www.quikstonecapital.com/qcs-privacy-policy) [Terms Of Use](https://www.quikstonecapital.com/qcs-terms-of-use) ###### Contact Us [Quikstone Capital Solutions](https://www.quikstonecapital.com/) 1-866-456-5638 1-813-371-8233 4350 W. Cypress St., Suite 701 Tampa, FL 33607 ###### Stay Connected [** ** ](https://www.facebook.com/QuikstoneCapital/) [** ** ](https://twitter.com/QuikCapital) [** ** ](https://www.linkedin.com/company/quikstone-capital/)