5 Smart Investments For Retail Business Owners

Posted by Karen Erdelac on Jul 19, 2022

5 Smart Investments For Retail Business OwnersThe past year has highlighted the need for small business owners to be more self-sufficient, flexible, and diverse. As we continue to move through a challenging economy, retail owners should focus on how they can best future-proof their business. Here are five smart investments for retail owners.

Kiosks And Digital Signage

Retail kiosks are changing the way customers engage with your brand. With the increasing power of today's technology, store owners can showcase a targeted range of goods to each customer. Retail kiosks also assist in wayfinding so the customer can easily find the exact location of the item they are looking for and provide opportunities to advertise coupons and sales.

Digital Marketing With Paid Advertising

Most large companies have shifted their marketing dollars toward digital channels, and small businesses are wise to follow suit. Digital tactics such as blogging, social media marketing, and pay-per-click advertising are essential components of your marketing plan. Visual content, including videos, infographics, and memes, is also worth the investment.

New Suppliers And Flexible Inventory

One of the most significant advantages that small retailers hold over big box stores is the ability to pivot quickly. When trends emerge, having various suppliers offering diverse inventory options will give you a real advantage over the competition. Flexibility with product offerings helps to future-proof your business by enabling you to focus on your customers' needs.

Health And Beauty Products

The health and beauty industries have dominated the retail market over the last decade, and that trend is not slowing down. With the focus on health amplified by the pandemic, stocking your shelves with items that promote well-being is a must for small retailers.

Handmade And Locally Sourced Items

Bringing something unique to the table has always been important for those in the specialty retail industry. Since competing with large stores on price can be difficult, offering something no one else has is a significant selling point. Making your items yourself or sourcing from local vendors gives you a unique edge over the competition. If you'd like to make any of these investments or others for your business, Quikstone can help with easy, fast, and flexible funding.

Since 2005, Quikstone Capital Solutions has helped thousands of retail owners with working capital for all their business needs - from purchasing new equipment, hiring additional staff, increasing inventory, and expanding or remodeling. Quikstone can get the money to you quickly and easily. There's a simple application, no collateral is required, and funds can be available in just 2-5 business days. Quikstone has an A+ rating from the Better Business Bureau, and 80% of our merchants are repeat customers – we're proud of that fact. Contact us today to learn how we can help your business grow. At Quikstone, we have one goal – to help you succeed.

Download our investment guide to learn more!

Retail Investment Guide 2021