5 Smart Small Business Investments For 2019

Posted by Karen Erdelac on Jan 7, 2019

5 Smart Small Business Investments For 2019In order for your small business to grow you need to invest in it.  A few smart investments can make a world of difference in the efficiency and profitability of your company.  Remaining stagnant or making poor investment decisions can have adverse effects on your business.  Here we’ve identified 5 smart ways to invest in your small business for 2019.

Administrative Technology

Accounting and inventory software can help you track and audit your finances more efficiently, cut down on costly mistakes and identify opportunities for growth.  While it is important to have employees in place to manage these aspects of your business, giving them the tools to be successful is just as important. 

New Equipment

Ensuring your essential equipment remains operational is of the utmost importance for small businesses.  Avoiding costly shut downs can be achieved by maintaining and updating your equipment.  Many equipment purchases are accompanied by tax breaks which can make the investment less expensive than the sticker price may indicate.

Interior Renovations

The interior of your business can impact sales as well as the customer experience.  Small decorative touches and a deep cleaning can make a lasting first impression and encourage repeat business.  Damaged flooring or ceiling panels should be replaced and restrooms should be kept in pristine condition.  Making necessary replacements and hiring a cleaning crew to do a deep clean once a month can significantly improve the atmosphere of your business.

Exterior Signage

While signs may seem to be an outdated source of advertising they are still highly effective.  A well-placed sign can help bolster foot traffic and can even impact a customer’s perception of your business.  If you have an outdated sign or lack exterior signage completely, this can be a worthwhile investment that can show a return for years to come.

Digital Marketing

At this point digital marketing is no longer an option for small businesses.  While many have adapted to using social media as a promotional tool, there is far more to digital marketing.  Blog writing, SEO and email automation are all tools that can be used to grow your business.  In most cases it will be best to hire a dedicated employee or agency to run your marketing campaigns.

If you’re ready to make an investment in your small business but lack the necessary funds, click below to apply now for a merchant cash advance.

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Topics: Small Business