It's long been known that gift cards provide an easy and effective way for restaurants and retailers to increase holiday sales; According to studies from last year's holiday season, businesses saw a double-digit increase in gift card sales.
You need a solid gift card strategy to increase sales this holiday season. Here are five actions to take now to make your holiday gift card program a success.
1. Design a seamless gift card purchasing process for customers.
Making it easy for your customers to purchase gift cards is critical. How easy is it for people to find gift cards on your website? Is your gift card page branded with your logo? Take the time t to design the ideal gift card experience with your customer in mind.
2. Develop a creative and effective promotional strategy.
The key to success with gift card sales comes down to how effectively you promote them. Whether on your website or social media pages, in the store, at the checkout counter, or on an employee's uniform, making your gift cards the center of attention is essential.
3. Avoid any issues related to shipping delays or shortages.
Because of delays and shortages, gift card companies like our partner Card Market are urging merchants to place their orders as soon as possible to ensure they have their gift cards in time for holiday sales.
4. Add digital gift cards to increase sales.
Online gift card sales were a life-saver for many restaurants and retailers during the early days of the COVID-19 pandemic. But what many believed was a short-term solution tied to the pandemic turned into an ongoing sales booster for many businesses. With Americans spending more time shopping online, there's never been a better time to incorporate digital gift cards into your product offerings.
5. Let's get started.
Gift cards and related promotions can dramatically increase your revenue during the holidays and into the new year. If you need funding to implement your gift card strategy or other holiday promotions, Quikstone Capital can help. You can also use these funds for hiring holiday staff, purchasing or upgrading your equipment, adding new technology, expanding or remodeling,
If your business accepts credit cards, you could qualify for up to $250,000. There's a simple one-page application, and no collateral is needed. Founded in 2005, Quikstone has an A+ rating with the Better Business Bureau, and 80% of our merchants are repeat customers, and we're proud of the trust they place in us.
Let's make your holiday gift card sales better than ever. Contact us today!
