Competing with large retail liquor stores can be a challenge for small businesses as they often hold an advantage when it comes to price and selection.  To make up for that, owners of smaller stores need to focus on the customer experience, marketing and their local community.  Here we’ve identified 5 ways to increase liquor store revenue.

Eye-Catching Displays

Drawing attention to high-profit, lesser known or unique items in your store with dazzling displays can help you move more of the inventory that fuels your bottom line.  Pay close attention to lighting and placement, ensuring your target items are in your customer’s line of sight.

Tasting Parties

Monthly tasting parties are a great way to get to know your customers and broaden their tastes.  Hosting an event such as this can help to move inventory and create customer loyalty.  Develop a theme for each party and offer small branded giveaways to make the experience more memorable.

Sponsor Events

Local events offer a great opportunity to get your business in front of your community and spread awareness of your store.  There are many different types of events you can sponsor including sporting events, fundraisers for charity and even events being thrown by local restaurants.

Wine Selection

“Did you know that as a general rule, liquor stores that sell more beer make less profit, and that those that sell more wine make more profit?”  Knowing your inventory and what products truly produce a profit is essential to increasing your liquor store revenue.

Social Media

Social media is one of the best ways for small businesses to reach customers and liquor stores are no exception.  Posting special pricing, mixology videos and social media only promotions can drive customers to your store and increase your online reach.

Exceptional customer service and unique offerings are what will allow your liquor store to compete with larger competitors.  Loyal customers play a major role in the success of small businesses as they not only provide revenue themselves, but they can also help to bring in new customers and build brand awareness.

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