5 Trusted Distribution Channels For Your Bakery

Posted by Karen Erdelac on Sep 28, 2022

5 Trusted Distribution Channels For Your BakeryIf you're like most bakers, you dream of selling your delicious goods outside of the bakery. But where do you start? How do you get your product into more hands? Well, we've got five tried and true distribution channels for bakeries that will help get your products out there and turning a profit!

Frozen Options

Offering your products in stores and even in your bakery that are frozen for future use is a great way to reach customers who may be a little further away or who need to save your goods for future use. Frozen items can be reheated or "take and bake" style items like bread, rolls, and even breakfast items like pastries are perfect for families on the go that would prefer a fresh, preservative-free product without having to hit a bakery each morning.

Restaurants

Getting your baked goods on the menu at popular local restaurants can be a great way to open up a new distribution channel for bakery owners. Not only will you receive revenue from sales at the restaurant, but the exposure and advertising you get can also drive visitors and sales at your storefront. Some big-name bakeries got their start providing desserts to restaurants that do not have a dedicated chef for desserts, so it was a win-win for both small businesses.

Events

Local vendor fairs, farmers' markets, and even holiday extravaganzas are great ways to move products to the masses that flock to them. These events are a great way to introduce new products, see what interests people, and sell what you know works. You can provide samples and business cards to passersby to increase interest in your booth.

Ecommerce

Selling baked goods online has become a big business in recent years. Setting up an ecommerce store to supplement your traditional sales can significantly increase revenue and possibly establish an entirely new business model. Packaging and shipping costs should be considered when developing your online pricing structure. However, it is entirely manageable to start offering your product regionally or even nationwide as long as it arrives fresh and delicious. There's nothing like moving away from home and still getting a little slice of heaven from your favorite local bakery back home.

Produce Stands

Produce stands are a great place for larger items such as breads, cakes, pies, and high-end pastries. The people who frequent produce stands generally have a taste for fresh foods, making this the ideal landing spot for your bakery menu items.

Download our bakery investment guide for additional tips to grow your business!

Bakery Investment Guide 2021