St. Patrick’s Day is a widely celebrated party day, and you’ll be seeing green with these awesome tips for maximizing your St. Patrick’s day profits.
Go green
When we say “go-green” we don’t mean in the environmental sense. While being environmentally friendly is always encouraged, on St. Patrick’s Day going green takes on a whole new meaning. One of the most popular offerings on this holiday is green beer! Since not everyone drinks beer you can also offer a few other signature drinks and even a green cider. Along with green drinks you can offer a few of your signature items dyed green for fun.
Special menu items
Irish meals tend to be on the hearty side which pairs well with green beers! Serving things such as fish and chips, shepherd’s pie, Guinness stew, and corned beef and cabbage can help optimize your holiday profits. These menu items being available for only a limited time will encourage patrons to indulge in Irish traditions.
Community party
A great way to draw a crowd and lot of good business is to either host or take part in a large community St. Patrick’s Day block party. These parties draw a lot of customers in and build a sense of community. Patrons will remember that they had a really great time and look forward to coming back to your establishment more often for celebrations.
Live Music
Even if you cannot pull off an outdoor event like a community party, you should consider having live music for the holiday weekend. Live music is a great party starter. People enjoy the atmosphere that live music creates. It’s a relaxed happy vibe that makes for a unique experience and engaged customers.
Costume contest
With prizes big or small you can encourage patrons to dress the part on St. Patrick’s Day by hosting a costume contest! All the Lads and Lassies will love getting into the holiday spirit and showing off their festive attire. Everyone should be wearing green as it is, so you can also offer a discount on food or beverages to the patrons that go an extra mile with their attire.
