5 Ways To Increase Customer Engagement At Your Small Business

Posted by Karen Erdelac on Feb 8, 2022

5 Ways To Increase Customer Engagement At Your Small BusinessWhen it comes to happy customers that are quick to return, it goes beyond customer service and good products. While those aspects of your business are essential, customers want a human experience in the brands they deal with. Customer engagement can help you grow your reach and your business. So how do you increase your customer engagement? Sometimes, especially on social media, it may seem like you are shouting into a void. If you feel like this, your engagement techniques might need some tweaking. Here are a few ways you can increase your customer engagement.

Create An Online Community

Online communities offer customers and potential customers a wealth of information to help them learn about and use products or even troubleshoot what they might be doing wrong. If you build your own community about your products and services, you have a level of control over what gets said about your products, and you can provide expert advice alongside your best customers. Online communities can take place in Facebook groups, LinkedIn groups, and online forums.

Provide Rewards For Engagement

Rewarding engagement is a simple way to get people to pay attention to you. People love freebies. It doesn’t matter if it is a free online class or a huge giveaway. If you offer something of value to them for free, they will participate. Participation can take place in a few different ways. It can be a like, comment, share on social, or even sign up and provide some information. Remember that some contests and “rewards” can be provided without a monetary cost to you.

Use Personalization

When targeting your customers or offering them services/products, you can tailor this to make the content they receive more specific to them. You can base this on previous purchases, downloads, key demographics, and many other aspects. By sending them offers and suggesting products that are based on them, they are far more likely to make an impulse purchase.

Humanize Your Brand

Adding a human element to your brand is a great way to boost engagement. You can do this by using humor, telling personal experiences, and being encouraging. Making your customers smile is a great way to get them to engage with you. They will associate your brand with happiness.

Provide Useful Content

Customers looking for information will always know where to turn if they can depend on you to provide reliable and relative content. A Google study suggests that 48% of smartphone users are more likely to buy from companies whose mobile sites provide instructional video content. Providing this content is the perfect way to enhance your customer experience and is excellent for repeat business.

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