While your foot traffic may slow down in the winter time, it can be a great time for restaurants to increase delivery sales. Coming up with some creative marketing ideas and offering new dishes can help to kickstart your service during this time of year. Here are just a few ideas to increase your delivery revenue this winter.

Offer Breakfast Delivery

Breakfast can be big business for restaurants. Breakfast items have great profit margins and are relatively easy to make. Many health-conscious consumers have been turned off by fast food breakfast options and it can be tough for the average worker to find the time to cook their own.  Offering breakfast delivery can add a boost to your bottom line and open yourself up to an entirely new customer base. As with any delivery, packaging and food quality will be of the utmost importance. Start off with a fairly limited menu and expand based on customer wants and delivery volume. Be sure to advertise your new offering through social media and any other marketing channels you use.

Launch Marketing Campaigns

If you have an established restaurant, marketing to your current customer base will be easy. The real moneymaker for your delivery service will be reaching beyond the normal dining crowd. Consider hiring a seasoned marketer to spread the word about your new service. This will help you to better reach your target audience. There are several things you can do on your own to spread the word. Giving out free samples is a great way to let potential customers know about your new service. Include a flyer with your restaurant name and delivery number with each sample. Social media offers a relatively low cost way to reach a large audience and pictures of food tend to perform very well through these channels.

Develop Online Partnerships

There are many online services such as Uber Eats and Door Dash that are essentially online food courts. These services allow customers to browse several local restaurants and place their orders online. If you’re not partnered with these sites, it’s possible your competition will pass you by. Customers enjoy the ability to choose from a great variety of options, you need to make sure your establishment is one of those choices. Each of these services offer different things, in some cases they will handle the orders, but you’ll still be responsible for the delivery.

Implement Business Rates

Partnering up with local businesses to provide daily lunches is a great way to develop consistent business. Many companies get together to order lunches, offering a discount for these group orders will endear you to these customers and ensure they look to you for their lunch delivery needs. This also increases your per delivery dollar amount, which impacts the bottom line in a positive way.

Create A Mobile App

Convenience for the customer is a main point of having delivery services. Giving them the option to order via an app will make it that much easier. Be sure that your app allows the whole ordering process to go seamlessly. If there are always errors or issues with your app then people will not want to use it. Ensure that things like delivery areas and additional fees are clearly shown before the order is started. Having an app, with the appropriate functionality and engineering, has the potential to increase delivery sales.