5 Ways to Make Labor Day Weekend Work for Your Small Business

Posted by Karen Erdelac on Aug 6, 2018

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What does labor day mean for your small business? For a lot of Americans labor day is traditionally a day off giving them a relaxing 3 day weekend. For small business owners, things are a bit different. Holidays aren’t breaks, they are opportunities to grow! Labor day officially draws summer to an end so people shopping in all sectors of small business are looking for a great sale or a deal they just can’t pass up. Here are a few ways you can capitalize on consumer sale shopping this labor day weekend.

Host an event

Having a widely promoted sale to purge must-go summer items is a great way to gain more labor day weekend business. Use catch phrases like “Last call on summer items” to draw in potential customers. If you own a restaurant and want to take advantage of this idea as well, you can have a farewell party for summer menu items that wont be available in the colder months.

Host a give away

Get people to flock to your storefront by offering a large give away. Big ticket items can draw crowds. Have them gain free entries for the drawing by making a minimum purchase from you. Giveaways that draw crowds are: Electronics, Vacation packages, cash, and large gift cards just to name a few.

Coupon

Offer a great discount or a coupon that can’t be passed up. Make use of an existing email list to make sure your customers know about your amazing deals. Don’t forget to give customers a sense of urgency so they don’t hesitate to come in and miss the opportunity to save. Advertise that the coupon is for “one day only!” and that “deals won’t last!”. Restaurants can offer coupons for a free appetizer or dessert while supplies last.

Offer grab and go menu items

Sometimes when customers are loading up on end of summer deals, or even end of summer fun, they don’t have time to stop and have a sit down meal. For this busy time, offer a “grab and go” menu. Allow customers to come in and quickly choose from a pre-made selection of your top selling menu items.

Advertise your new fall items

Labor day is the perfect time to introduce your new fall selection. With Labor day signaling the official end of summer, it’s time for all things fall! Pumpkin spice and everything nice. Start showcasing these items at your Labor Day weekend sales event so customers can shop your fall items first.

The end of summer can bring many new beginings. Make sure your small business is ready with a merchant cash advance from Quikstone Capital Solutions . With over 12 years in the business, Quikstone Capital Solutions has proven to be a trustworthy and knowledgeable lender specializing in small business funding. Over 60% of our clients are renewals looking to continuously grow their business. If you are in need of a cash to cover unexpected costs, or if you’re looking to make long overdue improvements, a merchant cash advance could be right for you. With the ability to quickly qualify and get your money in a timely fashion, there is no more convenient option.

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