There are many options to utilize the funds your company receives from a merchant cash advance.  Some of these include equipment purchases, renovations and expansions, inventory purchases, advertising, and emergencies.  These investments into your company can increase your sales and your bottom line.  Becoming a successful business owner requires consistent review of the current position of your company as well as opportunities for future growth. Applying for quick funding through a merchant cash advance could be the solution to your needs.

Equipment Purchases

When analyzing a potential equipment purchase, you should consider the purpose of the equipment and how often it will be operated. Make sure that you choose equipment that will provide the best return on your investment.  Will your purchase reduce the need for labor? How much money will you need to spend in training costs?  Equipment purchases are necessary for your company to maintain a competitive edge and be technologically savvy. 

Renovations and Expansions

In the process of considering whether to undergo renovations and expansions, please take into account the location and opportunity of available space.  These factors will aid you in determining which option will be more financially beneficial.  If desirable land is scarce, this usually means that commercial space will cost a premium as well as increase construction costs.  Renovating your existing location will often times generate good will from customers who are local.  You will establish that you are fond of your community and intent on improving it.  There may also be tax credits available for renovation of existing structures. 

Inventory Purchases

Does your business peak depending on the season? If your small business is a restaurant or a retailer, you are likely to see an uptick around certain holiday periods or times of the year.  A merchant cash advance can assist you in funding your inventory purchase in preparation for your busy season.  Since sales may be slow, the cash advance will give you access to your funds quickly and allow you to start making payments based on your credit and debit card sales.

Advertising

Advertising remains the best avenue to communicate with your business clientele.  There are many mediums to use such as radio, television and the newspaper. However, advertising can be extremely expensive.  It is important to constantly get your company’s name out to attract new clients and maintain the clients you currently have.  Advertising has been proven to increase sales as well as let your competitors know that you are serious about your position in the industry.

Emergencies

Staying prepared for any financial emergencies should be of the utmost importance to any business owner.  Profitability may take a huge hit at any time depending on a number of different factors.  Larger competitors which have greater economies of scale might grab more demand from your product or service.  You might make a business decision to grow into a different avenue which is not as profitable as you thought it would be.  Your company could lose valuable customers or you may need to hire legal counsel to defend against a lawsuit.  The country is recovering from an economic downturn which drove many small companies out of business because they were not prepared with a cash reserve.