Live streaming is one of the newer ways to leverage social media to market your small business. While the thought of putting yourself in front of an audience without a net can be intimidating, the benefits can be significant. Live streaming allows you to connect with your audience in a more personable way and engage with them in real time.
At a time when trust and relationships are more important than ever, giving your followers a glimpse of your personality can help you to build true connections. This can have a lasting impact on brand awareness, word of mouth advertising and customer loyalty. Here we take a look at five ways to use live streaming to market your small business.
Virtual Tour Of Your Physical Location
Giving your followers a behind the scenes look into your business can be fascinating for the viewers and help to personalize your brand. Especially at a time when businesses are operating at reduced capacity and consumers are stuck at home, a virtual tour can be a way for your customers to escape their everyday and establish a connection with your company. Including interesting and humorous facts and stories about your business and involving your team in the production will broaden the appeal of your live stream.
Product And Service Demonstrations
What better way to showcase and prove the usefulness of your products or services than a live demonstration. There’s no room for creative editing here, so your audience can trust the results they see. It also gives your audience a chance to ask questions about specific products and their functionality. This can help to lead them closer to making a purchase decision. Be sure to make your demonstrations interactive and entertaining to keep your viewer’s attention.
Question And Answer Sessions
Hosting an open discussion that allows your followers to ask any question they would like about your business and receive an immediate response can be great for building awareness around your products and improving customer satisfaction. These sessions should be somewhat structured and may only focus on one product or topic at a time. Leave ample time for everyone to get their questions answered and follow up with an email, blog and social post that summarizes your discussion and includes all questions and answers provided during the broadcast.
Discussions On Social Issues
In this time of great volatility, it is important for leaders to take a stance and show their support for their local community. Hosting an open discussion about social and economic issues as it pertains to the local and global community is a great way to show your followers you’re in tune with the world today. You’ll want to post clear rules about what will and will not be discussed during these forums so you’re able to stay on topic. These sessions should be judgement and hate free while allowing people to express their view points.
News And Entertainment
Rather than sending out an email, why not turn your weekly or monthly newsletter into a live stream broadcast? This give you an opportunity to update your followers on any changes or initiatives happening in regards to your business and local community. In addition, you can also collaborate with your staff to develop creative funny and informational productions that are aimed at entertaining your audience rather than showcasing your products or services. These videos are all about developing a connection and enhancing your relationship with your audience.
Just like any other event, you will want to start promoting your live stream weeks in advance. This will help you to recruit a larger audience and get people excited about your presentation. While production doesn’t need to be perfect, you will want to use quality audio and video equipment to film your live stream. These things obviously come at a cost. Let Quikstone Capital provide the funding you need to market your small business.