5 Ways You Can Increase Your Salon Revenue by Catering to Children

Posted by Karen Erdelac on Sep 5, 2018

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Are most of you clients adults? Niche markets in any industry are usually a great way to generate more revenue, but this is especially true when it comes to providing children and young adults tailored hair services at your salon. According to Inc., children make up about 10% of salon revenue nationwide. Here are 5 ways you can appeal to children as well as adults.

Dedicated Children’s Area

You should make a specific area of your salon kid-friendly. This works for you in two ways. It provides an area where kids feel comfortable and more at ease while in the chair, and it doesn’t make your adult clients feel like they are in a day care.

Make more room

According to Forbes, a profitable salon has at least six or seven chairs – and the same number of stylists. In order to have an area dedicated to children, your salon may need more space. You can do this without buying additional space but by remodeling and rearranging your current space.

Finding The Right Stylists

The children’s stylists will need to trained and experienced in working with kids. Parents will want a friendly, upbeat stylist who knows how to charm their little ones. Forbes tells us that hiring stylists who work on commission can help control costs and inspire those stylists to bring in more clients.

Keep Your Salon Organized

Forbes offers a strong suggestion on how to keep your growing salon organized. Windows-based salon management programs can cost as little as $80 per month in subscription rates, but they offer all of the services that will help keep your new children's schedule and operate the rest of your salon at the same time.

When you own a salon, it may be worth it to consider niche areas to help increase salon revenue. The business funding you would need to add a couple of children's chairs to your salon and hiring staff experienced with child’s cuts, would give you the chance to take advantage of a multi-billion dollar niche in your industry.

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