Football games can be a significant draw for your restaurant bar if you provide an exceptional viewing experience and offer a few enticing discounts to fans. Football season runs for about four months, so increasing your profits during this time can significantly impact your bottom line. Here we look at how to cater to football fans at your restaurant bar.

Create A Tailgate Menu

Create a menu for your football fan guests that includes appetizers and drink specials. Deals that offer multiple appetizers for a discounted rate can increase revenue while providing value to your guests. Many restaurants and bars offer beer buckets where customers can purchase five or so bottles in an ice bucket for a lower rate than buying them individually. While this can cut profit margins a bit, the sales volume should make up for that.

Purchase Additional Televisions

You want your guests to be able to see the games clearly regardless of where they’re sitting. You also want to feature multiple games to ensure out-of-town guests and fans of other teams can watch the game they’re interested in. Purchasing additional televisions and setting them up so every seat in the house has a good view of the game can make your restaurant bar a destination on Saturdays and Sundays.

Home Team Happy Hour

Running a happy hour during home team games can help draw in crowds from your local area. You can even change up your specials depending on what quarter or half it is in the game. This type of promotion can help create customer loyalty and keep people returning even after the season. Run specials on beer, wells, and appetizers at a minimum, and consider some kind of discount for full meals.

Football Trivia Discounts

This one is a bit outside the box. The way it works is to have your servers ask guests a trivia question when they place an order. If they get the answer correct, you offer them a discount. You can even tier your questions by difficulty and ask your guests which tier they want to try. Have the discounts be a little higher for each tier. This game can be organized in various ways but can increase sales and customer interactions.

Night Game Specials

There is some kind of football game on every night these days, and they can be leveraged to bring in more guests on slower nights. It is more challenging to draw in crowds for weeknight games, but a few generous discounts may do the trick. Most restaurant bars focus on the weekends for their football promotions, so this could be a niche area that sets your restaurant apart. If your guests have a good time on a weeknight, they may also consider your establishment as their weekend destination.

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