7 Mother’s Day Promotions That Increase Restaurant Revenue

Posted by Karen Erdelac on Apr 11, 2018

7 Mother's Day Promotions That Increase Restaurant RevenueMother’s Day can be a financial boon for owners and a great way to increase restaurant revenue for the future as well as on the holiday itself.  Making moms and their families feel special can help to create loyal customers and establish traditions.  According to Toast, “Nearly half of Americans say they will celebrate Mother’s Day with a special restaurant meal.”  This means millions of people will be looking to plan their celebrations in the coming weeks.  Starting your promotions early and showing your commitment to making it a truly special day for moms will give you a leg up on the competition.  There are dozens of promotions a restaurant owner can run for Mother’s Day.  Here we explore 7 of our favorites.

1. Moms Eat Free

While this one may not be financially feasible for all restaurants, it is sure to leave a lasting impression on your customers.  Don’t be too strict with the verification process.  If someone says they’re a mom, just give them the discount.

2. Champagne

If you’re unable to offer a complete free meal, you can’t go wrong with a nice glass of bubbly or other small perks for the moms visiting your restaurant.  Desserts and drinks make for great giveaways that won’t eradicate all of your holiday profits.

3. Menu Specials

Coming up with themed menu items and exotic specials offered at a discounted rate for the holiday adds further personalization to your celebration.  While there isn’t one specific item that is associated with a Mother’s Day meal, everything we found online included bacon in some way.

4. Flowers

7 Mother's Day Promotions That Increase Restaurant RevenueMost moms love flowers and they can play a big role in your Mother’s Day promotions.  Decorating each table with a centerpiece, giving away bouquets and even having a vendor selling roses table to table are great ways to create a festive atmosphere.

5. Money Saving Games

Quick and easy games that allow patrons to win a small discount on their bill is a fun way to provide value to your customers.  Simple trivia questions asked by your wait staff can bring an element of fun to the table and provide savings to your customers.

6. Live Entertainment

Live entertainment such as musical acts, stand-up comedians or even magicians can be a big draw for any restaurant event.  Make sure you schedule your entertainment well ahead of time and be mindful of the audience you’re looking to attract.

7. Dinner And Dancing

For moms looking for a night away from the kids, a dinner and dancing event can be just the right medicine to give their energy reserves a boost. Having a string band and a host to get people on the floor will ensure the success of your event.

Holiday’s in general bring in a ton of restaurant revenue and Mother’s Day ranks as one of the biggest.  Prepare for your event by stocking inventory, scheduling staff and getting your promotions started early.  Restaurant events require an investment but are necessary to remain relevant.  If you’re looking to take your event to the next level, click below.Apply Now

Topics: Holiday