Coming up with distinctive promotions is foundational to the success of your holiday marketing campaigns. Putting your own unique twist on traditional deals can help grab the attention of consumers and ultimately drive sales.

Bundle Baskets And Boxes

Whether you’re running a salon, restaurant, bakery, restaurant or retail shop, bundling can be a great way to sell merchandise quickly. Piecing together complementary items can help you to move old inventory and introduce customers to new products. Be creative with your packaging and consider allowing customers to personalize their bundles.

Bonus Customer Rewards Points

Small Business Saturday is a great opportunity to offer bonus rewards for any purchases made that day. If you don’t have a rewards program, this is a great day to launch one. Choose several items from your store that customers can purchase in return for extra rewards. This can help to move big ticket items as well as surplus inventory.

BOGO

BOGO deals help to get customers in the door who are then likely to purchase other items. They can also help to bring in new customers as well as create loyalty amongst your current customer base. Choose which items you’ll be offering as BOGO carefully so that you don’t end up in the red for small business Saturday.

Coupons And Gift Cards

Offering coupons and gift cards for future use can help to keep customers coming back. Hand these out to those who make a purchase during Small Business Saturday and let them know you look forward to seeing them again. Get the word out through social media and consider a way to offer these perks digitally.

Social Media Scavenger Hunt

Creating a scavenger hunt where online visitors must follow a set of instructions to claim a particular prize makes for a fun promotion that can help build your online following and brand awareness. Make sure the steps are not too complicated and that the prize is well worth the legwork needed to claim it.

Raffles And Drawings

Offering to sell raffle tickets for high-priced items or holding drawings for anyone who makes a purchase of a certain amount can help get people in the door or on your website where they can purchase your products. Raffling off high-end items can actually prove quite profitable and help to move inventory.

Cross-Promotions With Other Businesses

Leveraging your relationships with other local vendors can help you to better reach your community and expand your audience online. Seek out businesses that sell complementary items or that are close in proximity to your physical location. These partnerships can be mutually beneficial and drive sales for each business.

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