Depending on your line of business and geographic location the summer months may be extremely busy or completely uneventful.  In order to grow your small business, you will need to ensure efficient operations during the busy times and focus on growth strategies during the slow times.  Here we’ve outlined 7 ways to grow your small business this summer.

Renovations

The summer months are a great time to give your establishment a facelift.  Simple things like a fresh coat of paint, power washing and new signage can make a big difference in the outward appearance of your building.  New décor and furniture can add to the comfort and atmosphere of your interior space.

Equipment

Equipment upgrades can make your small business run more efficiently and save you money on power bills.  Take stock of your current equipment and gather employee input to determine what equipment needs to be replaced and what new equipment could improve operations or save you money.

Events

Summer events with live entertainment, games and food can be a big draw and help to drive new business.  Temporary staffing may be needed to ensure your event goes smoothly.  Hosting events yourself will help with branding and establishing a relationship with your customers.

Cleaning

Every business needs a deep clean every now and then and the summer months offer a great opportunity to do so.  Power washing your outdoor areas, steam cleaning any rugs or carpeting and washing your windows can really make a big difference.  Some of these tasks can be done by employees and used as a team building exercise.

Technology

Technology has crept into every industry and when leveraged properly it can help grow your business.  Accounting software, inventory management and POS systems can streamline operations and give you a better handle on your finances.  Detailed tracking can eliminate waste, identify theft and provide insights into growth opportunities.

Promotions

Summer is a great time for fun promotions such as photo contests, raffles, sales and giveaways.  Moving dated inventory, bringing awareness to new or unique items and simply drawing in new customers are all benefits to running summer promotions.

Vacation

As the leader of your business it is important that you are operating at full capacity.  Taking a break and getting away from the daily grind can be just what you need to push forward and generate new ideas.  While this may not be a business expense, an investment in your own health and well-being is indirectly an investment in your company.

Whether you’re busy or slow, taking advantage of the summer months to grow your small business is of vital importance.

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