7 Tips For Using Your Blog To Increase Traffic, Leads, And Sales

Posted by Karen Erdelac on Feb 7, 2023

7 Tips For Using Your Blog To Increase Traffic, Leads, And SalesIn today's digital age, a blog is one of the most powerful ways to reach consumers. By incorporating these seven tips, courtesy of the Better Business Bureau (BBB), into your marketing mix, you can optimize your blog content to increase your reach and build a larger audience.

But it's not as easy as it sounds. You can spend lots of time and money creating excellent content, but it will only be worthwhile if you have readers. Growing your blog requires more than just good content; you must follow a strategy to grow your platform. 

Here are seven ways to increase traffic to your blog to generate more leads and sales:

1. Invest in proper keyword research

 With Google accounting for 85.55% of the search engine market and possibly using more than 200 factors in their algorithm for ranking websites, proper keyword research is an essential part of any SEO strategy.

You can tailor your content and marketing strategy around these subjects by identifying the keywords your audience is searching for to drive more traffic.

If you need to clearly understand what keywords your target audience is searching for when preparing to make a decision, you're leaving a lot of potential sales on the table. When done right, the average ROI of SEO is nearly $2.75 for every dollar spent – making keyword research a worthwhile investment.  

2. Promote your blog content on social media

 Social media is a powerful platform for business owners and entrepreneurs to promote their blog content. Research shows that more than 3.6 billion people were using social media worldwide in 2020, and that number will increase to 4.41 billion by 2025.

Not only do social media platforms like Facebook, Instagram, Twitter, and Linkedin offer an opportunity to reach millions of people with your blog content, but they also allow you to build a community composed of your ideal audience.

When you provide your audience with a positive social media experiencethey are more willing to:

  •   Recommend your brand (76%)
  •   Purchase from your brand over competitors (77%)
  •   Increase their spending with your brand (72%)

3. Include video content on your blog

 With video content expected to account for more than 82% of all consumer internet traffic in 2022, it's clear that video is a powerful way to generate interest, build trust, and increase sales.

Depending on your specific niche or industry, some of the most powerful forms of video content include: 

  •   Brand videos
  •   Educational/How-To videos
  •   Event videos
  •   Explainer/Tutorial videos
  •   Live videos

4. Optimize your blog for ease of accessibility

 Optimizing your blog content for accessibility makes it available to a broader audience. You can increase your reach and build a larger audience by optimizing your blog content for accessibility. With more than one billion people (approximately 15% of the world's population) living with some form of disability, it's essential to ensure that your content is easily accessible to everyone. Remember, the more people you can reach with your content, the more opportunities you have to generate sales.

5. Interact with your audience through the comments[GU1] 

 The comments section of your blog is one of the best places to interact with your readers. When you respond to comments, you build relationships with your readers and show them that you care about their opinions. Studies show that 57% of people will increase their spending with brands they feel connected to, and another 76% will choose to buy from such brands over competitors.

6. Personalize your blog to your audience

 One of the most overlooked ways to increase your blog's reach is to personalize your content to your audience. With 85% of customers feeling like they are not receiving value from brands they engage with, it's essential to provide your audience with content tailored to their needs to avoid being generic.

7. Include a CTA at the end of each blog

 Every good piece of content needs to include a call-to-action (CTA) at the end to ensure your audience knows what to do next. The correct CTA can increase your conversions, with research showing that a personalized CTA can convert leads 202% better than your basic CTA.

Since 2005, Quikstone Capital Solutions has provided fast, easy, and flexible working capital to thousands of merchants for all their business needs, including adding new technologies, purchasing inventory, creating unique advertising and promotions, hiring additional staff, and improving cash flow.

Use our ROI calculator to determine how an investment in your business through a cash advance from Quikstone can help you grow. 

A cash advance from Quikstone is not a loan; it's a sales transaction – the purchase of a small portion of future credit card sales. If you process credit cards, you could qualify for as much as $250,000. There's a simple one-page application, and no collateral is needed. 

Contact us today and get started with a no-cost or obligation consultation. 

Contact Us