According to the Small Business Development Center, there are 82,000 beauty salons and 4,000 barber shops in the US which bring in an annual revenue of roughly $20 billion dollars. These figures represent a phenomenal opportunity to capitalize in a fantastic industry. You should upgrade the look of your salon and its services to attract new clientele and convey the message that you are thriving among your competition. A merchant cash advance from a company such as Quikstone Capital Solutions will provide fast access to cash to make your improvements. Your cash advance will be paid back from your future credit and debit card sales. This eliminates the need for strict monthly loan payments and the requirements are much more relaxed than for a traditional bank loan. There are several ways to upgrade your salon and we have analyzed seven great choices to make your salon look and feel special.
Re-create Your Menu of Styling Upgrades. If you do not already have a pre-printed, perfectly designed menu, this is the time to create one. You can list services such as a silk lift, unique deep conditioners or special serum treatments as optional upgrades. This will encourage your clientele to think about how they can improve their service without your stylists needing to do a hard sale. This small measure should provide relief for the stylist who can better focus on their job and be attentive to their clients.
Manicure Stations. The world of professional manicures is constantly changing. Some of your clients will prefer trendier options and many will go for the tried and true French manicure. Spend time making sure that your staff is trained to meet even the pickiest requests that come across their station. Also, upgrade to the latest machines to make the process easier and faster and accommodate the latest styles.
Mobile Makeup Professional. Advertise that you have a professional makeup artist on staff whom is willing to travel. You can spread the word at wedding conventions and boutiques. There is a lot of money to be made with this service so make sure that you are capturing a nice portion.
Signage, Signage, Signage. One of the best strategies to invest in financially is to make sure that your signs are perfect. Fix anything that is outdated, worn, or doesn’t convey the message of your salon. Remember, the goal is to look like your salon business is booming and dated signage is one of the easiest ways to spot a business that appears to be strapped for cash.
Invest in Nice Cabinets. Your clients want to be serviced in a salon which looks well taken care of. Nice cabinetry is one of the easiest ways to spruce up the place. A properly designed cabinet will not only add visual appeal but also be functional. This is a great place to store most of your supplies so that the stylist’s stations do not look cluttered or overrun.
Offer Beverages to the Clients. In this day and age, being offered a beverage while you are getting your service performed, is not reserved only for upscale boutiques. Customers have come to expect it and may wonder where your manners are if you do not have a beverage station displayed. It is a nice gesture of gratitude to offer coffee, bottled water, sodas, or other beverages on the house.
Improve Your Lighting. If you invest in a nice chandelier or lighting fixture, it can be the center of your salon. It will set your salon apart and give clients something to comment about and appreciate once they walk in. Also, all of the remaining lighting should be upgraded so that the client sees a great view of themselves after their service is performed. Make sure that your light bulbs are the correct wattage so that the reflection they see is outstanding and not too harsh.
Many of these salon upgrades have one thing in common: they require some initial capital to get rolling, with growth and increased profits being an end result of making the move. If your business doesn't have the cash flow to fund these initiatives, you can seek alternative funding to get you moving in the right direction.
Quikstone Capital Solutions provides business cash advances to help businesses leverage their cash flow to bring about even greater success. To find out whether your business qualifies for this funding, apply online today and get your cash in just a few days.
