Restaurants are like no other business when it comes to the number of nuances involved with running the operation.  There are a wide variety of tasks and relationships involved in owning a restaurant.  From marketing to finances, as the owner you should have a grasp on every aspect of your business.  Knowing when and where to invest in your restaurant will ultimately determine your prosperity and longevity.  A restaurant cash advance can give you the leverage to invest in such a way that matches your vision rather than your current financial status.  The entire idea of putting money into your restaurant is to get more back in return.  Here are seven ways you can use a merchant cash advance to improve your restaurant’s bottom line.

Interior Renovations

“A recent study revealed that how much money customers are willing to spend depends on ambiance. Your restaurant’s atmosphere affects how long customers stay and whether or not they decide to return. Customers are in your restaurant to have an experience and will be willing to pay more and come back time and again if it’s enjoyable.” – Total Loyalty Solutions

New tables, chairs, flooring, windows and even an entirely new décor may be necessary to keep customers coming through the doors.  As food prices continue to rise, restaurants need to not only serve great food, but provide an experience.

Storefront Improvements

“While you may be putting a lot of energy into your restaurant's website or advertising or sponsoring the local Little League team — all of which are worthy efforts that you should certainly continue to do — your customers are likely to make the final decision to walk in your door based on how your operation looks from the outside.” – Mary Lakzy

First impressions can mean everything.  Having a clean and inviting exterior will help you draw in more foot traffic and catch the eye of potential future customers.  Small improvements like painting, cleaning and power washing can go a long way toward improving the image of your restaurant.

Equipment Upgrades Or Replacement

“Because energy costs for these facilities typically account for between 25 and 30 percent of total operating expenses, upgrading equipment to be more energy efficient can increase your bottom line while also providing significant non-energy benefits including improved operating performance, more-uniform cooking, and increased kitchen staff comfort.” – Business Energy Advisor

Upgrading to more energy efficient kitchen equipment can help cut energy costs and even help establish you as a green business.  Many consumers seek out businesses that are environmentally friendly.  New equipment can also improve productivity, avoid work stoppages and reduce safety risks, all of which affect your bottom line.

Marketing And Advertising

“But the fact is, marketing is vital to your success. No one will come to your restaurant if no one knows you’re there. And the more customers you want in those seats, the more marketing you have to do. That’s just the way it works.” – Food Newsfeed

Dedicating resources to the marketing of your business should be a priority if you’re looking to grow.  Social media, pay per click and direct mail advertising have shown to be successful for restaurants willing to invest in them properly.

Signage Improvements

“While there are many sophisticated ways that you can advertise your business, using signs can be very effective and cost efficient. This is especially true if your restaurant is in a high traffic area.” – Webstaurant Store 

Signs are relatively inexpensive given their importance and effectiveness.  The main sign for your restaurant should be easy to see and convey the attitude of your business.  You can also invest in secondary signs that line the street and offer specials.

Food Purchases

“If you run a busy restaurant, buying food in bulk often means you can get discounted prices from vendors. This in turn means you can offer competitive prices to your customers.” – Chron

Being able to take advantage of inventory opportunities can greatly reduce food costs and improve your bottom line.  Buying in bulk will help you to control costs and improve your profit margins.  Additionally, having the freedom to try new ingredients and dishes without hurting your business will help you to expand and refine your menu.

New Location

“Reaching the point where a second location shifts from the stuff of dreams to a viable reality is a huge and exciting accomplishment for restaurateurs. It’s proof you’re doing business right and doing business well, offering your guests a restaurant experience they can’t get enough of.” – Upserve Restaurant Insider

If you’re running a flourishing business it may be time to expand into a new space or open a second location.  Investing in a new or bigger space can greatly increase profits as long as you’re willing to put in the same effort and resources you have on your first one.  Maybe you’re in situation where your business is suffering due to a rent increase, poor location or new competition.  If your concept simply doesn’t work where you’re located, a move may be necessary.

Apply Now For A Restaurant Cash Advance