Video has become one of the best ways to draw in new restaurant customers and personalize your business.  Building a connection with customers has become essential with competition coming from every angle.  From ghost restaurants to meal delivery services, there are several new industries arriving to compete with traditional restaurants.  This makes it necessary for restaurants to improve their marketing game and make a conscious effort to connect with their audience.  The tough part can be getting started.  While it may be a good idea to hire an agency to shoot and market your video, you should be deeply involved in the process.  This will ensure your company’s personality shines through.  Here are a few ideas to get your creative juices flowing.

Company Overview

An introduction to your company that includes short staff testimonials and shots of your establishment can be used on your website home page, about us page and social media profiles to add a personal and creative touch.  These videos humanize your brand as they get to see the faces behind the name.

New Dishes

Promoting new menu items is a great use of video marketing for restaurants.  The food industry lends itself to visual content and a video montage documenting the creation of your new dishes can be a big hit on social media sites.  Detailing the origins, ingredients and what makes It unique will create intrigue and encourage people to visit your restaurant.

Event Recaps

Recording your events can provide you with promotional material for years to come.  Once you’ve pulled off a successful restaurant event, the footage can be used to promote future events and show off the fun side of your restaurant.  Entertainment can be a big draw.  Documenting it with video allows you to leverage your promotions with one of the most effective tools available today.

Chef Interviews

Chefs can be interesting characters and have insight into the inner workings of your business.  Your chef is chiefly responsible for designing and executing your menu.  Videos that detail their process will educate customers and allow them to show off their skills.  It can also create intrigue and encourage customers to try something new.

Customer Testimonials

Word of mouth advertising can be taken to a new level with customer testimonial videos.  Not only will this help to promote your restaurant, those customers involved will become more loyal and evangelic.  To gather people for this project you can run online surveys or simply ask your regulars to participate.

Recipe Demonstrations

This may require revealing a few secrets, but the engagement for recipe demonstrations on social media will be well worth it.  This gives you a chance to showcase the quality of your ingredients as well as the skills and creativity of your cooking staff.  While some may be hesitant to share their recipes as they may be duplicated, it is important to remember there are many other things that factor into attracting and retaining restaurant customers.

Cooking Techniques

“Cooking techniques are a set of methods and procedures for preparing, cooking and presenting food. Good techniques also take into account economical use of food and cooking fuel resources, as well as food safety.”  Videos that demonstrate knife skills, proper storage and presentation tips will be a big hit with foodies and help to improve the reputation of your restaurant.

Growing your restaurant business requires an investment in marketing.  Video is a widely shared medium that can increase your reach and humanize your brand.

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