7 Ways to Grow Your Business This Holiday Season

Posted by Karen Erdelac on Oct 6, 2015

Grow your business this holiday seasonIf your goal is to grow your business and take advantage of higher sales during this holiday season, we can help. According to Business News Daily, more than a quarter of consumers begin their holiday shopping before Halloween. This does not leave much time for planning and implementation. To assist with expenses, you can take advantage of a merchant cash advance from a company such as Quikstone Capital Solutions. The merchant cash advance offers fast funding with little to no paperwork required. It is a great opportunity for most small businesses.

  1. Consult With a Marketing Expert. As a small business owner, you already know that you have to wear a lot of hats. You are usually the first in and the last out and devote countless hours to making sure that your company is operating as efficiently as possible. However, sometimes it is best to seek the advice of an expert who can bring forth fresh new ideas. Even if you already have a marketing plan in place, have it reviewed to ensure that it is as comprehensive as possible.

  2. Employee Reviews. Let’s face it, you may not look forward to sitting down with your managers and other employees to conduct their reviews. However, this represents a fantastic opportunity to learn about issues in your company that you may not be aware of. The approach of the holiday season is a great time to hear employees air their grievances and offer suggestions on improvements. After all, you do not want high turnover just when you need your staff the most.

  3. Advertise Your Competitive Advantage. Every company needs to know their niche. Do you offer lower prices than your competitors? Are you located in an extremely convenient part of town? Do you guarantee a time limit for service? Make sure to lead with these flattering aspects when conversing with your customers. These days, they have lots of choices and you want them to think of your business first.

  4. Become the Best You Possible. You need to have a clear mind in order to focus on your growing company. This means that you should already be taking care of any significant issues that compete for your attention. If you have health, family, or financial worries, make a plan to get them taken care of right now. Do not let these issues fester and threaten to derail how successfully you can manage your business and employees during this holiday season.

  5. Hire An Accountant. You may only see your accountant when it is time to file taxes but keep in mind that accountants have a myriad of small business clients. This means that they have often times seen similar businesses and the best practices that have worked for them. Do not be afraid to ask if they have suggestions and advice that will help. In addition to overlooking your numbers, pick their brain to bounce off some new ideas.

  6. Expand Your Services. To garner new interest from customers, you may need to re-invent yourself and your company. For example, if you are a bakery, consider marketing a delivery service for busy professionals. You could deliver your goods at meetings and save them the time and hassle of the pickup. Or, if you have an auto body repair facility, you could offer an additional repair service or bring in a new brand of merchandise.

  7. Form An Alliance. One of the best ways to achieve new business is through word of mouth. So, you need partners who are spreading the word about your company in your absence. Their recommendations should be highly valued by their customer base because of the relationship that is already established. Get out and meet other business owners to see who you can partner with to bring successful business growth to you both.

    Find out how to grow your business during the busiest time of the year. Download the FREE holiday investment guide.

    Preparing for the Holidays

Topics: Funding Your Business, Growing Your Business