Owning and operating a salon is hard but fulfilling work. Keeping your salon in the green can be a challenge with an expanding pool of competition in the market. Here are a few ways that you can improve your salon’s operations and bottom line.
Price Change
Sometimes the saying “you get what you pay for” rings true, especially when it comes to salon services. You want your prices to be in the “sweet spot” of what your customers are willing to pay, while respecting what your services are worth. If you’re underselling your competitors to draw a bigger client base, they likely won’t be loyal. Once your prices level out, or they find lower pricing elsewhere they will probably leave.
Advertising
Advertising effectively will guarantee that your salon gets more business. You need to determine the best ways to reach your target market. Once you figure out how to reach your potential customers, you need to make an advertisement that will grab their attention and get them to book an appointment. A great example of this would be sharing a sequence of before and after photos from previous clients.
Offer more
Having an array of services that appeal to many clients is a great way to increase your client base. You can offer services that don’t just accommodate the average woman but those with different needs as well as men and children too. When the day is done, you will have turned one loyal client into an entire family of loyal clients.
Up-sell clients
Since your client is already sitting in your chair, it is a good time to offer them more services and a few products they may need. It’s never advisable to offer a client something they don’t truly need. You can offer them products and services that would genuinely benefit them. For instance, offer a busy client a keratin treatment that would decrease the time it would take them to get ready. It can even be a smaller service like adding a haircut to an existing color appointment.
Continuous Education
You should always continue to invest in your employees and in yourself. Continuing education will make sure that your salon always offers the best and most up to date services. Having a policy that encourages and implements furthering education is imperative to make sure your salon stays on trend and your employees always know the best techniques.
Fill Your Client’s Needs
One of the easiest ways to keep your clients happy is to ask what they want and need out of your salon. You can ask your customers in person, have a comments and suggestions box, or even follow up with them automatically via email by sending a survey. Many people would prefer a survey because they feel it is easier to be honest if they don’t have to say it in person.
Simple Booking
If you simplify the booking processes you may see more business. Allow your customers to book online and easily see all of your availability at the touch of a button. Not having to make a call while both parties sift through openings to find a date that works is a huge drawl for many clients. The number one app for scheduling in salons and spas is called shedul.
If you lack the funds for your salon improvements Quikstone Capital may be able to help.
