Upgrading the technology at your restaurant can help you better manage your finances, the customer experience and your reputation.  Restaurant renovations come in many forms and don’t always include tearing up floors or knocking down walls.  Here we take a look at how you can best invest in restaurant technology.

Accounting Software

“While every type of business has its unique concerns, restaurants have a whole laundry list of specialized accounting issues most people outside the food business never think of.” - Capterra

With so many variables impacting the financial health of your restaurant, having accounting software that is tailored for the restaurant industry is essential.  These systems help to keep your books in order and allow you to uncover areas of financial opportunity.

Inventory Management

“Modern IT inventory management software systems can ensure that a restaurant’s inventory is managed as effectively as possible, resulting in significant financial savings.” – Ideal Software

Managing food costs and waste is one of the toughest aspects of the restaurant industry as costs depend largely on availability and spoilage can be caused simply by a change in customer buying habits.  Inventory management software can automate the process by tracking usage and expiration dates as well as placing orders when you’re low on a particular product.

Point Of Sale Systems

“A POS system consists of multiple stations such as display screens, credit card terminals, hostess stations, receipt printers and server stations. All of these separate systems can be linked by single software which is more convenient, efficient and accurate in rush hours.” - ARC

Linking all of your systems together will ensure your restaurant operates efficiently even in the busiest of times.  A tailored POS system can help prevent errors, identify theft and make the ordering and payment processes easier on both your staff and customers.

Audio/Visual

“The atmosphere of a dining establishment can make or break a guest’s experience. Audio visual customizations, including lighting, sound and visual components, can completely change how a customer remembers his or her visit.” - NewsOK

A quality audio/visual system is a worthy investment for restaurant owners as they can draw in sports and music fans.  Pay close attention to the size, quality and positioning of your televisions and speakers.  A quality game day experience can go a long way toward building a loyal customer base.    Live music events and karaoke nights are a great way to draw in new customers and bring attention to your establishment.

Wi-Fi Accessibility

“With sophisticated customers connecting across a variety of devices and situations, your branded welcome portal is a great opportunity to showcase the information customers value such as special offers, promotions, useful links, etc.” – CLOUD4WI

Offering free Wi-Fi not only provides value to your customers, it can give you valuable insights and advertising opportunities.  Customizing your sign in page with special offers, event promotions and other helpful links will help your customers build a connection with your restaurant and encourage continued business.

Marketing Automation

“Marketing automation platforms can trigger direct communication that grabs customer attention while they’re in the restaurant, drives social media interaction, and promotes retention after they leave.” FSR Magazine

There are many levels of marketing automation software and finding the right fit will be vital to your success.  These programs allow you to automate processes like email campaigns, social media posts and more depending on which one you choose.  Automation allows restaurant owners to efficiently manage and monitor marketing tasks, ensuring a greater return on investment.

Energy Efficiency

“There are two chief reasons to invest in energy-efficient technologies: improving your bottom line by reducing costs and creating a stronger connection with existing and new customers.” – Shipley Energy

Energy efficient equipment not only provides long-term savings, it can bring attention to your brand and improve your reputation.  Many customers seek out businesses that use eco-friendly practices and going green is a trend that is not going away.

Being a proactive restaurant owner means keeping up with the latest technology and trends.  Taking advantage of new technology is not only necessary to grow, it is likely the only way to remain competitive.

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