Salon owners are always looking for ways to increase business. One way to increase salon revenue is to add more services to your offering. A shampoo and a haircut are the foundations of a good salon business, but if you really want to increase your revenue, consider adding services that can attract more customers.
Special Services for Children
It is estimated that specialty salons that focus on children bring in around $5 billion in revenue per year. For a minor investment in a couple of new child salon chairs and a remodeling project that will turn a corner of your salon into a children's entertainment area, you can take part in a $5 billion industry.
The average novelty child's salon chair (in the shape of a fire truck or airplane) is approximately $600. If you have a standard salon that does not cater to higher end clients, then you can remodel some of your space for around $75 per square foot and create an area that will make children want to get their hair cut at your establishment.
Day Spa Services
Day spa services are comfort services such as manicures, pedicures and facials. The average salon owner can increase their personal income by as much as $5,000 to $40,000 per year by adding day spa services. There are several funding options to cover expenses such as hiring additional staff and the necessary renovations to offer day spa services.
Tanning and More
Tanning beds, spray-on tanning stations and specialty tanning booths are extremely popular. Get the tools you need to cash in on this trend. According to business insurance brokers R & R Insurance, a device that tans legs can cost around $2,000 but a salon can charge $12 per session and bring in $2,000 per month in additional revenue.
Consider specialty treatments like hydro massage and healing red light booths. Like tanning, this equipment requires an initial capital investment but can provide a return using the same price model.
Complementary Products
One of the ways that the more progressive salons are generating extra revenue is creating a retail space at the front of the salon to sell complementary products. Beauty supply expert Giulia Heiman suggests letting customers know what kind of shampoo and hair products you are using as you take care of their hair.
When the session is over, recommend that your customers get the same results at home by using products from your salon. It is a good way to strengthen the bond with your clients and enhance your company's bottom line at the same time.
The foundation of your salon business consists of good customer service, relaxing shampoos and professional styling. Expanding product and service offerings can gain new customers and increase salon revenue.
If you process credit cards, Quikstone Capital Solutions can provide fast, flexible funding for your new equipment purchases, increased staffing and inventory buys.
