As a small automotive repair shop, it is imperative that you offer services that will set you apart from the larger chains. These services along with a personal touch will help to drive business even when you cannot compete with the prices of a larger shop. The auto repair industry is all about trust. More than any other industry, consumers tend to stay with one shop for years if they are satisfied with the service provided. Providing a one stop shop for all of their car needs is a great way to attract new auto repair shop customers and keep them coming back, even when they are not in need of a major repair.
Carwash
A car wash can be a great way to attract new customers and keep current customers happy. Being able to offer a complimentary wash after a substantial repair can soften the blow of a large bill. If you are unable to staff a car wash with your own employees, there are several independent contractors looking for a quality location to set up shop. A car wash can increase the visibility of your business and allow for consumers that are not in need of repair to get to know your establishment. This can be a paid service that brings in additional revenue as well as a great opportunity for giveaways and coupons.
Detailing
Detailing the interior of a car can be an expensive luxury. Customers in need of a good detailing service will pay up for a quality product. Having the ability to get your car detailed as your wait on a repair can be a great time saver. The added revenue from this service can help to fund advertising and other aspects of your business that influence your bottom line. You will want to ensure you use high quality products and hire an experience detailer as to not cause damage to your customer’s vehicle. Offering detailing services will have your customers leaving with their car running and looking like new.
Food
Offering food services can increase auto shop revenue and help to supplement your bottom line. Most repairs take a decent amount of time, and sometimes the customer may not have any way to get around while their car is being serviced. There are different options for adding a food aspect to your shop. You can have a small shop inside that offers an assortment of snacks and small meals for your clients. Another option you have is contracting with independent food trucks to come by at peak times of the day. Having a service like this could help keep the variety fresh as well.
Free diagnostics promotion
The average cost of a diagnostic is in the range of $80. Offering week or month long promotions that offer free diagnostics can be a great way to bring new customers in the door. Due to the loyalty in the auto repair business, drawing in new customers and gaining their trust can create a revenue stream for years to come. This is not a service that should be offered for an extended time as the expense could be to damaging to your bottom line, however, a brief promotion creates a great advertising opportunity and will establish your shop as part of the community.
Car Accessory Gift Shop
If you want your business to be a one stop shop for all your customers car needs, having a car accessory gift shop could be the cherry on top. Once a client’s car is up and running they may want their interior to have a little something extra as well. You could carry larger items like car seat covers, dash covers, and floor mats. There is also the option to carry smaller accoutrements like decals and car ornaments. From the inside out the customer will have everything they need to be confident about their ride after leaving your shop. Having a gift shop like this can also bring in customers that are not even getting maintenance done.
Funding your Additional Services
Adding these newer features can be expensive to begin with, however, the return on investment will have a last impact on your business. Quikstone Capital Solutions has experience consulting and funding the auto repair industry. A merchant cash advance can be an easy, quick way to get these services off the ground.
