Having the option to get a business cash advance can give owners a way out of this catch-22. Getting an advance on their future profits can give them the cash they need to break out of their stagnant pattern and move forward to new customers and bigger profits as they market their business properly.
Web Presence
One increasingly effective way to attract new customers is to invest in a web presence - an attractive, professional-looking website will give customers a way to find you, and will give you credibility when they do. About 80% of people now search for services on the internet before deciding which business to patronize. If you don't have a web presence, you will lose business to those who do.
Pay Per Click
Pay per click advertising is useful to drive traffic to your site. Google Adwords and other programs like it place ads on other websites, and you are only charged when someone clicks on the ad. Pay per click is also used on Facebook and other social media sites to encourage people to follow your page.
Email Newsletters
Email newsletters are a great way to connect with current and prospective customers. Many stores and restaurants offer exclusive discounts through their email marketing pieces that customers can't get any other way. Email is an effective way to connect personally with customers and keep them coming back for more of your goods and services. A good way to do email marketing is with a service like MailChimp, which is affordable and easy to use.
Loyalty and Referral Programs
Loyalty and referral programs aren't expensive to set up, and can help grow your business by encouraging current customers to keep coming to your business, and to refer their friends and families. Giving an incentive for referrals is worthwhile because even though you may make less profit if you give a discount, you will end up with more profit from additional customers in the end.
If you are thinking that you don't have time to invest in marketing your business because you're too busy running it and serving your existing customers, then you are not alone. Finding time to market a business can be just as difficult as finding cash without a business cash advance. A marketing agency with a proven track record can help you decide what the best methods are for marketing your business, and may be money well spent.
When marketing a business with an advance, it's important to make careful choices about how to spend the cash. Many marketing efforts are disappointing at best, as well as being time consuming if you do them on your own.
Quikstone Capital Solutions offers business cash advances to businesses who need capital to grow and expand.
