Merchant Cash Advance Blog

Every year, the Super Bowl isn't just the biggest sporting event in the U.S.—it’s the biggest marketing opportunity. We know that not every business, especially the small one, can afford to shell out millions of dollars for a few seconds of air time during the super bowl. But here's the good news for small business owners: You don’t need a million-dollar ad budget cash in on game day celebrations. Here’s how:

Social media isn’t just a tool for big brands with million-dollar marketing budgets. It’s a powerful, cost-effective way for small businesses to connect with their target audience, drive sales and build brand loyalty. But, with so many platforms and strategies available, how do you ensure your small business stands out and makes a real impact?

Setting goals is one of the most powerful tools small business owners can use to drive growth and success. Whether it’s increasing revenue, expanding your customer base, or improving operational efficiency, clear and actionable goals give you a roadmap to turn visions into reality. But it’s not enough to simply declare goals. Without an intentional strategy in place, goals risk becoming wishful thinking.

The restaurant industry is no stranger to evolution. From the rise of fast-casual dining to the explosion of plant-based menus, staying ahead of trends is vital to a restaurant’s success. But as we approach 2025, restaurants are entering a new era of innovation, driven by changing consumer behaviors, advances in technology, and a heightened focus on sustainability.

Fraud is evolving faster than ever, and small business owners are increasingly on the front lines. Experts predict that by 2025, emerging fraud schemes will be more sophisticated, targeting vulnerabilities in areas like digital payments, supply chains, and data security. Keep reading to uncover the most likely fraud threats for small businesses in 2025 and practical ways to protect against them.