Merchant Cash Advance Blog

Taking time away from work and finding ways to relax is extremely important for the health of small business owners and their companies. However, finding ways to do so can be extremely difficult, especially during busy times. Here we’ve outlined several ways you can relieve stress during the summer months.

Cocktails take center stage in the summer months for restaurants, bars and liquor stores and using your advanced knowledge of mixology can help you bring in additional revenue. Instead of just selling your drinks, take the opportunity to interact with your customers and teach them how to make them themselves. This will help to build a relationship with your patrons and ensure they have a good time at your establishment.

Experiential marketing, at its core, is essentially bonding with your customers and potential clients. For small businesses, developing a relationship with your buyers will help promote brand loyalty and increase the visibility of your company. Experiential marketing presents a “hands on” opportunity for customers to get to know your brand and products. Additionally, it should provide participants with a lasting, positive impression of your company. Here we’ve compiled several different experiential marketing tactics that you can try at your small business today. Some of these may require a significant investment but the payoff can be monumental to build your small business brand.

Businesses go through all sorts of adversity as they seek to operate. A bad economy may reduce a business's customer base, while a good economy may lead to labor shortages. A key staff member may leave for greener pastures or embezzle funds from the company. Equipment may break or become outdated. There seems to be no end to the problems businesses confront on a daily basis.

Bringing in new business can be difficult for auto repair shop owners since many people will remain loyal to their mechanic for several years. Online ordering and auto repair video tutorials have also increased the number of small jobs being done by “do it yourselfers”. Increased car use during the summer months can mean an influx of new customers if you use creative marketing tactics to draw them in. Car sales also tend to spike in the summer months and this provides you a chance to attract new drivers. Summer specials basically invite people to give your shop a chance. You may even consider offering new service discounts for first time customers. If you are able to provide them superior service at a discounted rate it will give a tremendous first impression and may establish a long running customer relationship. Here are a few examples of specials you can offer at your auto repair shop. Make sure to stay creative and allow the uniqueness of your surrounding area to influence your marketing campaigns.