While social media and ecommerce continue to be the dominant small business trends, nothing compares to having new customers walking through your door. Increasing foot traffic is always on the minds of business owners with physical locations. You need to shake things up for the slow period in business, and here we will be discussing some ideas that can help you get your customers excited to revisit your store.
Attend Events
If you are able to, you could take the store on the road to local events. It is a great opportunity to educate prospective customers about your store and be able to market yourself to newer customers. Events offer an opportunity for small business owners to network, improve brand recognition and demonstrate products and services.
Grand Reopening
A grand reopening is a good way to set up a new image and give a good impression to the community. If you are fortunate enough, you could have an article or two written up about your store and you could get yourself back on the minds of your customers.
Do Something For Kids
Parents of small children are always looking for something to do. If you can somehow offer a kid-friendly event, then you have spoken to many parents. While the kids are busy with your staff, the parents could browse around and you may establish a small fee for this service. Even offering a discount for parents would help encourage sales. This could be along the lines of: While kids are crafting “x”, parents will enjoy 20% off our products during art time hours of 1-3 pm.
Charity And Volunteer Work
When it comes to helping others, there is always time. Your company could put together at least one fundraising event a year where a portion of sales goes to charity. Taking part in raising money for a good cause makes people feel good about spending.
Optimize Your Online Presence
People search online for retailers before they get in their car and make purchases. Make sure your site has clear and concise information and earn good customer reviews to post and share. Having your business indexed in various sites will help you rank higher in search engines.
With over 12 years in the business, Quikstone Capital Solutions has proven to be a trustworthy and knowledgeable lender specializing in small business funding. Over 60% of our clients are renewals looking to continuously grow their business. Whether you need cash for emergencies, cash to cover unexpected costs, or if you’re looking to make long overdue improvements, Quikstone Capital can help.
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