Merchant Cash Advance Blog

The 4th of July is a celebration of our nation’s independence and can be one of the more profitable holidays for restaurant owners.  Holiday’s can be a hit or miss proposition for the restaurant industry.  While some holidays may be busy, others can provide a significant slow down as potential patrons are spending time with family.  The competition for holiday business can be fierce, so it is imperative that you have a plan to maximize your revenue during this time.  There are some simple steps you can take to draw in customers and make this a very profitable time for your restaurant.

As a small business owner it can be tough to prepare for everything. Developing a detailed emergency plan can help your business be more equipped to handle disaster and the rebuild that may follow.

Most coffee shop owners realize the need to offer cold alternatives to traditional hot coffee.  Iced coffee, frappes and iced teas have become extremely popular but it may be wise to introduce new flavors to your customer base.  With the summer months rolling in it’s the perfect time to experiment and expand your menu.  Here we’ve compiled a few ice cold beverages to inspire your summer drink menu.

Having a motivated staff is crucial to the success of any small business.  Finding unique ideas to improve employee morale can be difficult but the benefits can provide a serious return on investment.  Employees that feel appreciated and that they are working for a company that cares tend to be happier and more productive.  Traditional benefits have come to be expected by most workers so finding something original that gives a boost to your hard working staff is of the utmost importance.  Here we’ve compiled 10 unique incentives to offer at your small business.

The myth that restaurants generate immense sums of profit every year is largely false. Not only do restaurants have to pay a variety of business costs, which tend to diminish revenues, such as labor, food, utilities, and leasing agreements, they also have to keep the customers coming in. In today's tough economy it's getting a lot harder for restaurants to maintain a steady stream of customers.  Some businesses seek out new ways to generate business during peak hours, while others want a greater number of patrons throughout non-peak hours. When restaurants don't have enough business financing, they have to come up with creative ideas that can help attract new customers.  Every day, restaurateurs have to conjure up fresh ways to attract and keep guests coming back. This is sometimes accomplished with inexpensive marketing gimmicks, but other times more elaborate and expensive approaches are needed. The fact is, in addition to getting customers in the door you have to ensure that they have a positive in-store experience. From promotions to web advertising, from vouchers to social media, restaurants attempt to stay ahead of the competition through a variety of methods.