In an increasingly digital retail landscape small business owners need to take advantage of ecommerce solutions to maintain a consistent revenue stream and continue to grow. With large online retailers cornering the market specialty retail store owners need to make their products more easily available. Even if you have a superior product, a prospective customer may purchase an inferior and possibly more expensive item instead due to the convenience of online shopping. Ecommerce is a growing marketplace, expected to be up about 14% this year, yet 72% of small storefront businesses are not selling online. It may be overwhelming to think about setting up a website, adding ecommerce functionality, and learning to integrate social media and other online marketing tools, but there are many benefits to being one of the 28% of small businesses that are selling their products and services online
Karen Erdelac
Recent Posts
Specialty Retail Needs Ecommerce To Compete
Topics: Ecommerce
2017 Wedding Food Trends
Wedding season is here and those in the food industry need to be aware of the different trends that are taking hold this year. Small businesses need to capitalize on their ability to focus on the smallest detail when it comes to preparing their wedding menu. Trends in the food industry tend to show up prominently in wedding menu choices and small business owners need to ensure they have a variety of offerings that coincide with them. Here we’ve compiled a list of the major food trends that are already showing up at all weddings from the simple to the upscale.
Topics: Bakery, Restaurant, Catering
Promoting Company Culture At Your Small Business
The culture of your company affects every aspect of your small business. Employee morale, community reputation and the quality of your product can all be impacted by your culture. Finding creative ways to build your team can go a long way towards enhancing the longevity of your business. Here we’ve compiled a few ways you can bring your team together and build a positive company culuture.
Topics: Small Business
The 4th of July is a celebration of our nation’s independence and can be one of the more profitable holidays for restaurant owners. Holiday’s can be a hit or miss proposition for the restaurant industry. While some holidays may be busy, others can provide a significant slow down as potential patrons are spending time with family. The competition for holiday business can be fierce, so it is imperative that you have a plan to maximize your revenue during this time. There are some simple steps you can take to draw in customers and make this a very profitable time for your restaurant.
Topics: Restaurant, Holiday
Creating a Small Business Emergency Plan
As a small business owner it can be tough to prepare for everything. Developing a detailed emergency plan can help your business be more equipped to handle disaster and the rebuild that may follow.
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