Merchant Cash Advance Blog

Eight out of ten businesses fail within their first 18 months. The statistic suggests entrepreneurs need to do more planning before they pour tens of thousands of dollars - or millions of dollars - into a business endeavor. 

Cutting Corners Doesn't Grow Your Business 

In order to increase cash flow and improve overall revenues, small business owners will sometimes attempt to avoid spending while also reducing operating expenses. Since the financial crisis, the general movement for United States businesses have been to scale back on their operations and minimize business costs. However, there can be long term consequences as a result.

At the time, this may seem like a good idea for a lot of entrepreneurs, it is actually counterintuitive and diminishes the value of the business. When owning and operating a small business, the brand cannot grow if you refuse to spend money. 

Did your small business loan application recently get turned down? You're not alone. 

Despite the number of United States financial institutions claiming they want to lend to small businesses, one-third of small businesses can't get the funding they need, according to the National Small Business Association's 2010 Year-End Economic Report (via Business News Daily). 
You have a great new marketing plan that you want to put into action. You want to give your computer equipment a makeover. You think taking on an extra staff member will help your brand. Unfortunately, you can't employ any of these ideas or initiatives because you can't get the funding. 

A significant number of the 23 million small businesses don't want traditional bank loans, but they are seeking out alternative funding options.

Earlier this year, Federal Reserve Chair Janet Yellen revealed an interesting fact: small business owners, despite the recent growth in the United States economy, simply do not want business loans. The central bank head cited uncertainties in the market since the financial crisis, the drop in home values and the growing trend of alternative funding options.

Similar to the fast growing trend of social media marketing, the realm of content marketing has quickly become one of the biggest trends for businesses in all types of industries in recent years. 

In 2012, ContentWise and the Custom Content Council reported that North American marketers spent more than $40 billion of business cash on content marketing - marketers plan to spend even more moving forward. Meanwhile, a Content Marketing Trends survey found that 89 percent of marketers who used content marketing say it works.