Your point of sale terminal offers you the opportunity to receive payment from customers - but it also offers you the opportunity to build up the goodwill and loyalty that consumers feel toward your brand.
Karen Erdelac
Recent Posts
Retailers begin to invest in loyalty programs
Topics: Growing Your Business, Retail
Holiday spending won't be slowed by shutdown
Despite worries that the recent government shutdown would stoke economic concerns and slow spending, a recent report suggests that Americans expect to spend no less than usual this holiday season.
American consumers plan to spend a rough average of $785 on Christmas gifts this year, a figure similar to their estimates from 2012 and 2011, according to a recent report from Gallup. The news outlet notes that this portends respectable seasonal growth, which had been unexpected at this point a few weeks ago.
Topics: Funding Your Business, Retail
Multiple representatives of domestic retail organizations have come forward to testify: consumers are planning to spend amounts comparable to recent years at credit card terminals this holiday season.
Jim Hallen, president and CEO of the Michigan Retailers Association, recently spoke to the recent TV outlet WILX about consumer sentiment headed into the winter months. He noted that his association is expecting a sales gain of 1.3 percent this year. Hallen suggested that while businesses can not definitely plan on significant sales increases this year, his firm is cautiously optimistic about holiday revenue.
Topics: Growing Your Business, Retail
FedEx is expecting to have its busiest day of shipping packages ever in the near future - and it will be primarily a result of orders placed at online credit card processing terminals.
Topics: Funding Your Business, Retail, Ecommerce
Multi-channel shoppers are now the majority
Businesses hoping to maintain success throughout the coming years would do best to spread their products across as many channels of commerce as possible: a recent study suggests that the majority of American consumers engage with their favorite brands in myriad ways.
Topics: Growing Your Business, Retail, Ecommerce
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