Top Considerations for Business Growth in 2015

Posted by Karen Erdelac on Dec 27, 2014

business growthDid your business experience a record year or was it subpar? As businesses reflect on the last 12 months, many are already looking to the upcoming year - and beyond - and considering ways to expand their business and improve their bottom lines. 

Financial experts are purporting that the United States economy will rev up next year as millions of people return to work, the consumer has the confidence to spend again and the private sector makes investments in the business and expand operations. Whether or not this comes to fruition remains to be seen, but the optimism is there, which is pretty important in today's atmosphere. 

When any business considers its future, expanding is one of the ways to grow their company. Rather than maintaining the status quo, private firms examine the various possibilities, such as establishing another location, offering more products and services and taking on additional staff. 

Essentially, every business must look for and discover the endless opportunities available. 

Not every company has the financial resources to expand, however and traditional small business bank loans can be a lengthy process that yields less than desirable results. There are other alternatives out there, which can cover the investments to grow your business. 

Unsure how to grow your business next year? Here are the top five considerations for business growth in 2015. 

Interior & Exterior Décor

Although every business should have the proper equipment, tools and supplies to complete customers' requests, they should also maintain a comfortable space for clients and offer a professional environment for guests and prospects. This may mean that businesses will have to invest in a renovation and upgrades in furniture, equipment, décor and exterior business signage. If you feel your décor is outdated then it probably is.

Social Media

In today's economic landscape, one of the most important ways to boost your clientele is taking leveragingf social media. Facebook, Twitter, Google+ and all of the other social networking channels can help reach new customers and engage with your current audience. Many small businesses today neglect this area, but it's an important investment to make for any entrepreneur. 

Remember, millennials will soon become a major consuming demographic, even larger than the Baby Boomers. 

Understandably, owners and the management may not have enough time to work on their company's social media image. Company can consider outsourcing this work to a company that is equipped and known for its social media marketing services. The right social media strategy will contribute to the growth of your business. 

Going Mobile

Mobile is the next big thing for the business. Ensuring that your workforce has access to mobile devices is crucial to advancing. Whether it's enhancing communication abilities through the means of smartphones or accepting mobile payments from customers through tablets, going mobile should be one of the main objectives for all companies. 

Furthermore, mobile marketing is another factor businesses should consider. A website optimized for mobile users, applying mobile search engine optimization techniques and employing mobile marketing methods are all elements to increase your number of clients and boost revenues. 

Content Marketing

According to a recent Google study, consumers are more likely to engage with a brand if the brand offers compelling content. The search optimization adage for years now is that content is king. This type of content can consist of blog posts, how-to guides, infographics, videos and eBooks. 

Content marketing can help showcase your company's expertise and place you in an authoritative light. When customers are informed then they are more inclined to use your services. 

Customer Service Training

Finally, employees' customer service skills should be improved upon. Whether it's launching a new type of training program or offering a new set of customer service guidelines, it's imperative that every employee understands how to serve and treat your customers. If a client is happy with the way he or she is being handled then they will be frequent customers and come back time and again. 

A business doesn't grow and expand over night. It takes persistence, dedication, hard work, innovation and perseverance in order to become successful. With these attributes will come a greater number of sales moving forward. 

It takes an initial investment to see these growth concepts realized. A merchant cash advance may be the necessary solution to any financial concerns that your enterprise has. Quikstone Capital Solutions offers fast and flexible funding solutions, which can assist a business in reaching new heights. 

2015 could be a huge year for you and your team. Make sure when you ring in 2016 your business has accomplished its 2015 New Year's resolutions.

Topics: Funding Your Business, Growing Your Business