Positioning and marketing your small business isn't always easy. Still, with a bit of creativity and dedication, you can create an effective plan that will set you apart from the competition. By taking the time to develop a distinct identity, craft a message that resonates with customers, find ways of reaching them, and provide them with valuable experiences, you'll be well on your way to successful positioning and marketing for your small business. Here are a few tips to get you started.
Karen Erdelac
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Positioning And Marketing Your Small Business
Celebrating Mother's Day 2023 By The Numbers
Mother's Day, held on the second Sunday in May every year, is one of the most popular holidays in the U.S. The National Retail Federation (NRF) has conducted its annual Mother's Day survey since 2003 to estimate consumer spending and the most popular trends for "moms" special day.
With Mother's Day, Father's Day, and graduation season just around the corner, did you know that this is the second busiest time of year for gift card sales?
There are so many reasons to offer gift cards. You get two sales in one. The customer that purchases the gift card provides you with immediate revenue, and the person who receives the gift card gets an introduction to your business and often spends more than their gift card is worth. In addition, while this new customer is on your site, you can encourage continued engagement through email and social media to keep them coming back again and again.
Resources From Your Trusted Business Advisor
Since 2005, Quikstone Capital Solutions has provided small businesses with working capital for all their business needs. The Better Business Bureau recognizes Quikstone with its highest rating, A+, and over 80% of Quikstone customers return for additional funding after completing their first cash advance.
Reasons To Shop Small Businesses Year Round

Small businesses are a crucial part of the economy and help to create jobs, strengthen communities and drive innovation. By shopping small, you can support local economies, discover unique products and services, make meaningful connections with store owners, enjoy superior customer service, and have a positive impact on your community.
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