Bringing in new business can be difficult for auto repair shop owners since many people will remain loyal to their mechanic for several years. Online ordering and auto repair video tutorials have also increased the number of small jobs being done by “do it yourselfers”. Increased car use during the summer months can mean an influx of new customers if you use creative marketing tactics to draw them in. Car sales also tend to spike in the summer months and this provides you a chance to attract new drivers. Summer specials basically invite people to give your shop a chance. You may even consider offering new service discounts for first time customers. If you are able to provide them superior service at a discounted rate it will give a tremendous first impression and may establish a long running customer relationship. Here are a few examples of specials you can offer at your auto repair shop. Make sure to stay creative and allow the uniqueness of your surrounding area to influence your marketing campaigns.

Detailing

In the summer months, people want their cars looking their best. Offering discounted or free detailing services to those that get an oil change can bring in droves of customers. Out of those you’re sure to have a few that latch on as loyal patrons. While you’ll want to ensure your labor costs do not exceed what you’re taking in, it’s important to note that summer specials are a means to attract business that will pay off in the long term. Even though you’re offering it as a free service, you want to make sure you provide high-end results.

Package Deals

Offer package deals that give a moderate discount for the purchase of multiple services. Maintenance services such as oil changes and radiator flushes work well in these types of deals. This will help you increase revenue while providing an exceptional value to your customers. Upselling additional services is made much easier when a discount is involved.

Warranties

Providing a warranty on your work as part of a summer special can give new customers piece of mind and help to establish trust. Along with price, trust is a major contributing factor to repeat business and should be a focal point of your business model. Stand behind your warranties and ensure your work is done with integrity. Make sure the lifespan of the parts you use align with the length of your warranty.

Small Jobs

You may be surprised the impact a free pair of windshield wipers can have on the customer experience. This and other small jobs can be used to increase customer satisfaction and leave a lasting impression of friendly service. Again, make sure the parts you use are top quality and provide real value to the customer.

Memberships

Offering limited time free memberships that give customers access to exclusive deals and cumulative benefits is a great way to bring in long-term customers. Establish customer rewards that make sense for both you and your patrons. You can even go small scale and offer punch cards for certain products and services.

Quikstone Capital Solutions has been providing auto repair shop owners with merchant cash advances to stabilize and improve their companies for more than 10 years. If you are in need of a cash to cover unexpected costs, or if you’re looking to make long overdue improvements, a merchant cash advance could be right for you. With the ability to quickly qualify and get your money in a timely fashion, there is no more convenient option.