Are you looking for a way to boost sales at your liquor store? Consider the art of merchandise display.
Merchandise displays affect your customers shopping habits by making products more prominent and appealing. When done correctly, displays can boost liquor store sales by bringing your best products to the forefront and increasing sales per transaction.
There are several ways to utilize merchandise displays at your liquor store. Here are a few of our favorites:
Stand-Alone Product Displays
Stand-alone shelving and display units don’t only provide aesthetic appeal; they give you an opportunity to showcase complementary products and increase sales per transaction. For example, you know that tequila sales increase at the start of the summer season. Use a stand out display case to highlight your best-selling tequila, margarita mix, flavored salts, and even glassware. Your customers will take notice of the tequila that is distinguished from the rest, and will be more inclined to purchase secondary products that are featured with it.
Stand-alone display units are available in a variety of sizes and materials, so you can find one that matches your store’s style. You can opt for a cabinet-style case, an open shelving unit, a tiered table, or even a refrigerated display case. Consider placing one at the end of every aisle to enhance your customers’ shopping experiences and boost sales at your liquor store.
Accent Lighting
Flat, consistent lighting can be lackluster and can deter customers from shopping at your store for extended periods of time. Incorporate accent lighting to help customers intuitively know where premium products are and define spaces between various product categories, such as wine and liquors.
Custom Signage
What better way to advertise your best products than with custom signage? Signage is a great option for liquor store owners who want to give customers a clear understanding of where products are located. It can also be used to highlight well-known names in liquor or even specialty products and services.
If you think that custom signage is right for you, create a plan that is sure to boost sales at your liquor store .Enlist the aid of a graphic designer and a qualified sign builder to create signage that enhances your space, makes it easier for customers to shop, and allows you to showcase your most profitable products.
Pulling It All Together
Remember, each of these merchandise display tactics are good individually, but if you want to boost sales at your liquor store consider combining them for maximum results. Just think of the impact your stand-alone display cases will have when they are highlighted by strategically placed accent lighting.
If you’ve worked hard to stock your liquor store with great products, don’t stop there. Showcase those products with appealing merchandise display tactics. Your customers will find shopping at your store more enjoyable, and you will have more control over the products that catch their attention.
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