Business cash advances have continued to open up opportunities for small businesses without access to traditional bank loans. One great use of this type of funding is marketing. Even the best marketing plans can fall short without the cash flow to allow for proper implementation. Small business owners have recognized the need for an increase in marketing budget as online sources have created a whole new world of competition. Having marketing dollars available to advertise your business, supplement organic efforts and outsource critical tasks is necessary to thrive and compete with larger operations. Here we’ve outlined some of the best ways you can use a business cash advance to improve your marketing efforts.

Content Creation

Content marketing has become one of the most effective ways for small businesses to draw in website visitors and new customers. Consistently producing useful, educational and entertaining content takes a team well versed in your industry. This may require you to hire on a full time writer to handle your blog and social media posts, or going as far as outsourcing all of your efforts to an agency. Having the available cash to keep your content marketing engine fueled will greatly impact the effectiveness of your campaigns.

Social Media

Social media is now the top way for small businesses to distribute content, advertise and engage with potential customers. The issue is that most small businesses lack the manpower to properly maintain their social media accounts and manage their advertising budget. Having a dedicated social media team is not feasible for most small businesses so outsourcing in many cases will be your best bet. Be sure to research reputation and industry expertise before hiring an agency or individual to handle your social media marketing.

Pay Per Click

The majority of purchase decisions these days begin with an online search. This makes it imperative that you optimize your website and its content to rank highly. Even with a great organic marketing plan, paid advertising is necessary for a truly effective online campaign. Whether you own a restaurant, retail store or auto shop, chances are your customers are looking for you through Google and other search engines. Investing in paid advertising and someone to run your campaigns may be necessary to keep up with your competition.

Videos And Graphics

Visual content is the most shared content through social media and nearly every online platform. Creating a high quality video to advertise your business and several other fun videos for social media promotion can take your marketing efforts to new levels. Professional services should be used for company overviews and product launches, while simple videos, even those shot with a cell phone, can be used for social media purposes.

Direct Mail

Direct mailers are a time test means for small businesses to reach their local audience. While you don’t want to flood your potential customer’s mailboxes, sending a brightly colored mail piece that offers a discount or announces an event can be extremely effective. Be sure to choose your audience carefully and focus on areas that are within driving distance of your business. Be sure to brand your mail pieces thoroughly and make your offer or notice clearly visible.

Email

Email is an affordable way to reach a large volume of potential customers and market to current clients. As with direct mail you want to be careful not to send too frequently. Emails should be personalized and optimized while providing an incentive to read it. Email can be used to nurture current customers, announce events, advertise sales and even just to say happy holidays.

Marketing your small business takes manpower and cash flow. A business cash advance from Quikstone Capital is a fast and simple way to bring your marketing plan to life.