One of the Best Ways to Advertise
Professional signage is one of the best ways to boost your presence in your community and let people know that your store exists. This will in turn, increase your top line revenue.
The Small Business Administration (SBA) says that "[m]any merchants increase their business measurably just by adding a good sign." The SBA also says that "[s]igns are the most effective, yet least expensive, form of advertising for the small business."
In fact, businesses like night clubs, bars, and liquor stores will find that proper signage is indispensable to success. That's because, often times, people who become customers at these establishments do so because they just happen to be driving by. In some cases, such as in inner cities, they might just be walking by. So, no matter where your business is located, you'll need a sign that draws people in.
Signs that Work
What kinds of signs are popular for a liquor store? A professionally crafted sign that advertises your store name and makes it clear that you sell liquor is a great starting point. For liquor stores, ensuring that the phrase "ABC Store" appears on the sign is imperative. People who are up for a drink are looking for a sign with the first three letters of the alphabet on it.
Reader Board or Marquee Sign
A reader board or marquee sign is a common type of liquor store signage. That gives owners an opportunity to send a message to the community or people driving by.
Marquees can be used to advertise specials and deals, or even to tell a joke. This is a great way to get the attention of potential customers that are driving or walking by. Here are a few examples of popular funny signs posted at liquor stores:
- "Technically Speaking, Alcohol Is A Solution"
- "Alcohol and Calculus Don't Mix, So Don't Drink And Derive"
Neon Signs
Neon signs are also a great option for liquor store owners because they draw attention at night, when people are likely to want to consume adult beverages. Remember, you probably face some competition in town. If you have a sign that stands out from the rest, you could find that you're getting additional sales. You might even take some of your competition's customers.
LED Message Center
An LED message center is another great option for a liquor store. You can use that to advertise the day's specials and the coupons that are available in the store. If you update it consistently, you might find that customers walk in the store and, as a matter of habit, check the message center for ways to save money.
Don't be left behind. If you've got a store that's offering a great selection of liquors, let the world know about it by promoting your business with professional liquor store signage.
