Whether you’re just getting started or have been operating for years, it is important to ensure your catering company has the essential elements of a successful small business in the mobile food industry. When developing, expanding or upgrading your catering business there are six key areas to focus your attention on.

Cooking Facilities

Finding adequate space that meets state health and safety regulations is a crucial step in establishing a sustainable catering company. Laws vary from state to state and proper research is necessary as fines can be extremely expensive and damaging to your company’s reputation. Along with meeting legal requirements, you’ll also need a space that fits the needs of your business. If you’re looking at shared space, you’ll want to ensure its availability aligns with your expected use. If you plan to rent or own a personal space, you’ll need to consider equipment, rental and utility costs and incorporate them into your business plan to ensure proper margins.

Equipment

There are several categories of equipment that you will need for your catering company. The amount of materials you need will depend on your business plan and the extent of your product and service offerings. Table settings, serving equipment, buffet equipment, beverage stations and decorative items represent the heart of your catering business. Additionally, if you maintain your own cooking space you will need to ensure the practicality and proper operation of your kitchen equipment.

Transportation

Having reliable transportation can make or break your business. A mistake in logistics or a mechanical failure cannot stop you from being on time and prepared for any job, large or small. Having proper functioning vehicles, a solid plan to transport food and employees, and a backup plan will ensure your catering company maintains a reputation of quality and reliability.

Staff

Properly staffing a catering company can be difficult due to the sporadic nature of the business. There will be times when you need very few employees and others when you need dozens of people to make your operation go. Having a strong core of workers and continuous access to temporary employees is a key ingredient in running a successful catering business. Take your time when selecting the inner circle of your company as these are the people who will set the tone for all aspects of your business.

Menu

In the past many catering companies focused on small menus comprising of very few dishes that fit a wide variety of tastes. That trend has started to change with the top company’s offering diverse menus that personalize each customer’s experience. Having a diverse menu and offering a few unique specialty items can set your company apart from your competition. When developing your menu you should consider seasonal dishes, children’s menu items, unique beverages, and a fluid selection to keep it fresh. Food costs play a major role in the profitability of your business. Closely evaluating your margins and negotiating with your suppliers will help you to maximize your profits and set you up for long-term success.

Marketing

Getting your brand in front of potential customers can be tricky especially given the competitive nature of the food industry. Social media has become the go-to marketing platform for restaurant owners. Running promotions, posting informational and humorous content as well as images and videos will help give visibility to your brand. It is important to be consistently active and focus on engaging with your visitors. Encourage patrons to like your social pages by offering discounts or additional services. Utilizing branded items at your events will also provide you brand exposure while potential customers get to see your operation firsthand.

With over 12 years in the business, Quikstone Capital Solutions has proven to be a trustworthy and knowledgeable lender specializing in small business funding. Over 60% of our clients are renewals looking to continuously grow their business. Whether you need cash for emergencies, cash to cover unexpected costs, or if you’re looking to make long overdue improvements, Quikstone Capital can help. 

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