Now that you’ve made it through the winter months it’s time to celebrate springtime at your small business. Since warmer weather is rolling in it’s a good idea to let your employees get out and stretch a bit. After a long winter, taking this opportunity to celebrate your success with your entire staff can set the stage for a profitable final three quarters. There are also several small things that can be done to bring in a bright and positive atmosphere to your small business. Here we’ve outlined a few ways you can celebrate the season.
Spring Cleaning
Spring cleaning can take on many different forms when you own a small business. It may include cleaning up work areas, organizing inventory, renovating your storefront and even making sure your financial books are in order after the first quarter. For simple tasks it may be a good idea to involve employees. While cleaning may not seem to be a fun activity, your workers may welcome the change from their everyday tasks. Be sure to take part in the cleaning yourself in order to bond with your employees and display proper leadership traits. You may decide to take the project a step further and invest in some interior renovations. Spring is the perfect time for construction and will set you up for a busy summer. You may also take this opportunity to clean up and update your website and social media pages.
Spring Social
Putting together an event that includes food, beverages and live entertainment can be a great way to reward your employees. You should include fun team building exercises and games that allow your workers to let loose and bond with their colleagues. The same process can be used to create a money making opportunity. Hosting a springtime event such as a luau or outdoor barbeque can bring in customers by the droves. Be sure you are properly staffed and your inventory is fully stocked so that every guest receives the same quality and attention. You can also use a springtime event to promote your holiday and summer events and promotions.
Spring Flowers
The trees are beginning to sprout leaves and flowers are beginning to bloom. Spring is known for its beauty and bringing a little bit of that into your small business can create a vibrant and energetic atmosphere. Taking the time and resources to decorate your business with fresh flowers, plants and other traditional spring items is a cost effective way to boost employee morale. It also makes your place of business welcoming and visually appealing. Make sure you have dedicated people to tend to any organics so they maintain their brilliance. Decorating is another opportunity to involve your employees. You may even consider a company outing with the goal of collecting natural elements to decorate your business.
Spring Specials
A spring promotion where you offer discounted products or services can provide you with a boost to the bottom line after a slow winter. Depending on your line of business you will want to offer seasonal items that are traditionally big sellers during this time of year. That could include a spring wardrobe collection for a clothing store, spring vegetable menu items for a restaurant or wedding promotions for a catering or salon business. Use all available channels to promote your specials including social media, direct mail and content marketing. This will ensure the word gets out about your sale. While profit margins may not be great during a discount period, the long term effects of bringing loyal customers can significantly benefit your business.
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