Cinco De Mayo By The Numbers: Fascinating Stats Behind The Celebration

Posted by Karen Erdelac on May 5, 2025

Cinco De Mayo By The Numbers: Fascinating Stats Behind The CelebrationCinco de Mayo, often mistaken by many as Mexico’s Independence Day, holds a unique place in the calendar. Celebrated on May 5th, this day commemorates the Mexican army's unexpected victory against French forces at the Battle of Puebla in 1862. But how big is Cinco de Mayo really? Let's go beyond the colorful sombreros, irresistible tacos, and lively mariachi tunes. Through numbers, we’ll uncover just how impactful this celebration has become across borders.

2,000 Soldiers At The Heart Of History  

On May 5, 1862, the Mexican army, comprised of just 2,000 soldiers, faced off against the far-superior French forces, numbering close to 6,000 troops. Against all odds, the Mexican army successfully defended Puebla and achieved this underdog victory. While it didn’t end French occupation in Mexico, the triumph galvanized national pride and resistance.  

36 Million People Of Mexican Descent In The U.S.  

Cinco de Mayo’s significance extends far beyond Mexico, thanks in large part to the approximately 36 million people of Mexican descent living in the United States. For many Mexican-American families, this celebration is a chance to honor their cultural heritage and history. The cultural evolution of Cinco de Mayo in the U.S. has made it an all-encompassing event featuring parades, festivals, and gatherings that bring together diverse communities to enjoy Mexican traditions.

$1.2 Billion Spent On Beer Alone  

Here’s a number to toast to! Cinco de Mayo has become one of the biggest drinking holidays in the U.S., often compared to St. Patrick's Day. Recent reports show that $1.2 billion is spent on beer alone during the celebrations. This makes it one of the highest-grossing days for alcohol sales throughout the year.  

81 Million Pounds Of Avocados Consumed  

Guacamole lovers, rejoice! Americans consume approximately 81 million pounds of avocados during Cinco de Mayo to whip up everyone’s favorite dip. From tacos to tortilla chips, guac has cemented itself as a festival staple. If you're wondering how that figure stacks up, it’s enough avocados to fill more than 120 Olympic-sized swimming pools!  

70% Of Americans Participate In Cinco De Mayo  

A solid majority of Americans enjoy celebrating Cinco de Mayo in some way, whether by attending events, indulging in Mexican food, or raising a glass at home. One survey revealed that 70% of Americans participate in this festive day. Yet, many participants don’t know the true historical significance of the celebration. What started as an acknowledgment of Mexican identity and perseverance now serves as an invitation for all cultures to celebrate Mexican heritage.

$3 Billion Spent On Food And Beverage  

Cinco de Mayo marks one of the biggest food and beverage occasions in the U.S., with the total spending topping approximately $3 billion. Americans’ love for vibrant flavors like tacos, enchiladas, margaritas, and churros drives massive sales in Mexican restaurants and retail stores.  

1862 Reenactments In Puebla  

For those celebrating in Mexico, particularly in Puebla, the day involves unique traditions deeply rooted in the actual history of Cinco de Mayo. Every year, the city of Puebla organizes reenactments of its historic battle, performed by locals dressed as soldiers from 1862. These passionate recreations preserve the memory of a moment that shaped their national identity.  

Since 2005, Quikstone Capital Solutions has been a trusted advisor to thousands of merchants. Quikstone provides these merchants with easy, fast, and flexible working capital for all their business needs. If you need cash for your business, contact us today. We have only one goal: to help your business succeed.

Apply Now