Brick and mortar retailers face an uphill battle when it comes to competing for holiday sales with online stores. “Holiday ecommerce sales were responsible for $126 billion in 2018 — a 16.5 percent increase from the $108.2 billion generated in 2017.” This makes it imperative that traditional retailers get creative with their holiday promotions.
Offering rewards to your loyal customers will encourage them to remain loyal to your store instead of seeking out more convenient alternatives. Discounts towards future purchases, point programs and free gifts are all ways you can reward your customers for continuing to shop at your store. These contacts can also be nurtured through email drip campaigns that are personalized to offer complimentary products based on past purchases.
According to Retail TouchPoints, “more than 90% of consumers use their smartphones while shopping in retail stores”. Offering free Wi-Fi can help you market to your customers while they’re in your store and can improve the customer experience. There are variety of ways you can use this for marketing purposes including offering rewards for people to like your social media pages or check in at your business while they’re shopping.
The easiest way to stand out is to offer your customers something online retailers cannot. Imported, hand crafted and homemade items give your business a unique feel and an air of exclusivity. When it comes to crafts, art and clothing, the uniqueness of an item plays a pivotal role in your ability to move inventory. Seeking out items that are not typically found on major online stores like Amazon can make your store a boutique for discerning shoppers.
Many brick and mortar retailers are beginning to realize the opportunity to increase profits by incorporating eCommerce into their current business model. Although the vast majority of retail purchases are still made in-store, eCommerce continues to grow and allows you to reach across the globe with your products. The set up and maintenance of an online shop is less expensive than that of a brick and mortar store and can serve as a terrific compliment to your in-person business.