As of 2012, there were approximately 160,000 U.S. businesses offering automotive repair and maintenance services, generating a total of $80 billion a year. Futhermore, European imports account for almost 10% of the United States auto market. Demand certainly exists for specialized import auto repair shops, but offering a desired service is only part of what is necessary to succeed. A number of other factors come into play when it comes to running a profitable import auto repair business.

Location, Location, Location

It's not a surprise that location matters, but the importance of where you set up shop is twofold. Research indicates that mid-western consumers are far more likely to buy domestic cars, while people on the coasts are more likely to buy imports. Topping the list of towns with the highest number of imported cars are: Chappaqua, New York; Weston, Massachusetts; Malibu, California; Glencoe, Illinois; and Weston, Connecticut.

In addition to determining how much demand there is for your services, your location plays a role in how much drive-by business you generate. Make sure that your location is easily seen by passing traffic and that your signage clearly advertises the brands that you specialize in. You can improve business in a meaningful way by simply utilizing your building to inform potential customers. After all, the more people who know about your business, the more likely you are to catch the attention of your local import car drivers.

Staff Matters

Surrounding yourself with the right staff is an essential part of running a profitable import auto repair shop especially since imported cars require specialized knowledge. While licensing is not mandatory, certifications, such as the Automobile Service Excellence (ASE) certification, can provide some indication of training and expertise when evaluating new staff members.
Also, invest in the employees that you already have to ensure that their know-how includes the latest in import car technology. This is a great way to keep your customers happy and your shop’s reputation intact.

Tools of the Trade

From diagnostics to repair, a mechanic is only as good as the tools at his disposal. Import cars can require specific tools that aren’t used on domestic automobiles. While these may seem like a large investment at the onset, they are an essential part of running a profitable import auto repair businesses.

Get the Word Out

Even the world's best import auto repair shop must invest in advertising to reach their maximum potential, and becoming involved in the local import car community is a great starting point. Seek out car clubs in your area that are full of import enthusiasts and owners. Many popular foreign car brands, such as Ferrari and Mercedes-Benz, have clubs in every state! Members will appreciate your enthusiasm for their favorite imports, and remember you when they need a knowledgeable mechanic that specializes in their particular make running a profitable import auto repair business takes expertise, mindful planning, and specialized tools. Pay attention to these critical components, and set your business up for success.