Restaurant delivery has increased in popularity over the last few years and has become an essential business component at this time. Being flexible and creative with your delivery options, and making sure to promote your services via social channels, will help you to spread the word. There are two ways to approach delivery services in the restaurant industry, and both can be employed simultaneously.

Traditional Delivery

If you don’t already offer delivery, it is a great idea. Not only for the current time, but for the future as well. Proper packaging and delivery gear will be essential in keeping your dishes hot, and tasting the way they are meant to. You’ll want to be sure to offer online ordering and the use of a variety of payment methods It may even be a good idea to set up an app of your own.  Be sure to let your social media followers know you’re offering delivery. Visual marketing tools such as high-quality graphics and videos are especially effective in the food industry. Having a dedicated social media marketer to handle your online presence is the best way to show a return on investment.

Meal Kit Delivery

This is where you’re putting the cooking in the hands of your customers. Creating meal kits of your most popular recipes allows those that order the option of cooking it whenever they desire. Which means people are likely to place larger orders. This can give your restaurant some much needed efficiency. Make sure your kits have everything they need to recreate your masterpiece and provide detailed instructions. Creating stories around your meals, touching on their origin and history, can help to add a personal touch to your kits. Since this is likely a new service you’ll be offering, you’ll want to make announcements through email, your website and social channels about your latest addition.

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