With the evolution of the internet, it is important for any small business to employ an aggressive online marketing strategy to grow your business. This is an aspect of marketing that has been largely ignored by the pool industry except in a few small cases. The reach that a business can have online can far exceed the reach of traditional billboards and print advertisements. Having a strong online presence can get your company noticed by a much larger cross section of consumers than those companies that only incorporate traditional marketing methods. There are many different strategies your company must utilize to maximize your digital marketing initiative. Depending on your familiarity of the process, it may be a good idea to hire an outside firm to handle your online marketing needs as it can be time consuming and require considerable expertise but it is a great way to grow your pool and spa business.
Blogging
Blogging is crucial in driving website traffic. Each blog that you write creates an indexed page for search engines to crawl, thus increasing your search ranking and the chance that your company will be found before your competition. Writing relative content that will intrigue and educate potential clients will establish you as an expert in your field. Where the pool and spa industry relies heavily on visual stimulation, including relevant images within your blogs is extremely important. You can also use this as an opportunity to link to your product pages and highlight the importance of your maintenance services. Publishing consistently is instrumental in developing a strong following and increasing website traffic. Be sure to use relevant keywords in your titles, body and meta descriptions to ensure you will be found by search engines.
Social Posting
Utilizing the different social channels to promote your products as well as your content plays a big part in increasing the reach of your brand. Joining groups that pertain to the pool and spa industry will help you be found through the different social channels. Through the use of hash tags that mention your products and services by name, you will dramatically increase your chances of being found by potential customers searching those social sites. It is important to optimize your company pages and include detailed descriptions of the types of products and services that you offer. Be sure to include contact information and links to your website and blog page.
Pay Per Click Ads
Pay Per Click Ads can be one of the faster ways to benefit from online marketing. There is a cost involved; however, you are able to cap those costs at any point. These ads can be set up to present themselves during a variety of searches that pertain to your company. You can also target different platforms such as mobile phones depending on the type of audience that makes up your target clientele. Be sure to utilize a reputable company to place your ads to ensure you are maximizing your marketing dollars.
Video Content
Video content may be the most valuable piece of content to produce when it comes to the pool and spa industry. Posting videos of consumers enjoying your products to your website, social channels and YouTube will help to persuade clients into large purchases. Again, since the industry is so visually focused, these types of posts will draw a great audience and really showcase your product in a way the written word cannot.
Email Blasts
Promoting maintenance services to your current customer base as well as to businesses such as hotels, beauty spas and entertainment facilities is important in creating a continuous revenue stream. Through the use of large email blasts to this universe, you will be able to showcase these services as well as price points to a highly targeted demographic. Be sure to include educational content that links back to relevant company pages to avoid being overly self-promotional.
How Quikstone Capital Solutions Can Help
In most cases, as the owner of a pool and spa company, you may not be familiar with the different online marketing strategies or how to implement them. Hiring an outside firm to handle these duties can be a costly, but very worthwhile investment. Consider using a merchant cash advance from Quikstone Capital Solutions to assist your online marketing initiative. To learn more click on our Case Study 'Pool Company Uses Merchant Cash Advance to Stay Afloat in a Down Economy'.
