Does Your Restaurant Have A Theme?

Posted by Karen Erdelac on Feb 7, 2018

Does Your Restaurant Have A Theme?Successful restaurants have well defined themes and feature unique dishes, drinks and atmosphere. The reason for specialization comes from the tastes and perspectives of your customers. You may cook a great steak, but if your restaurant isn’t defined as a steakhouse, the customer may look elsewhere for that particular dish. While it is important to have variety, having a central theme that ties all of your offerings together is a must in today’s competitive landscape. When choosing your restaurant theme you’ll want to consider your current customer base, geographic location, local demographics, possible competition, the skill-set of your staff as well as several other factors. Here we’ve compiled some of the most popular themes to consider when refining your restaurant brand.

Fast Casual

Fast casual restaurants have started to explode across the United States as they offer convenience to the customer and extraordinary profit margins for restaurant owners. Fast casual establishments have fewer staff, as they do not offer full table service. Additionally, a limited and concise menu allows for inventory savings and efficient service.

Open Kitchen

Having an open kitchen provides entertainment for the customer and the piece of mind that their meal is being prepared in a clean and sanitary environment. Taking it a step further and cooking some dishes tableside will provide an additional thrill to your guests. Memories are what create loyal restaurant customers and allowing your chefs to showcase their skills is sure to make an impression.

Gastropubs

Does Your Restaurant Have A Theme?Gastropubs are essentially pubs that serve a variety of high quality food. A far reach from traditional bar food, Gastropubs offer artisanal creations and gourmet versions of old favorites. They focus primarily on the food but the alcohol selection is also more refined than a traditional pub. You’ll likely find fine wines and craft brewed beers to accompany the upscale menu selections.

Ghost Restaurants

With restaurant delivery sales soaring, many restaurateurs have opened delivery only “ghost restaurants”. These establishments are maintaining a solid footing in some of the biggest cities in America. With such a large market and the obvious benefits of not having a physical store, delivery only restaurants are becoming extremely profitable. Not only does this model cater to the fast paced American lifestyle, it provides a fiscally responsible avenue for aspiring restaurateurs to establish their brand and put their talents on display.

Molecular Cuisine

Molecular cuisine takes advantage of technical innovations from a variety of different scientific disciplines. “Some examples of molecular gastronomy foods are a miniature apple that is made to taste like meat, cocktails in ice spheres, fake caviar made of olive oil, transparent raviolis, spaghetti made from vegetables, instant ice cream and many others.” Many restaurants have started to incorporate these techniques into their menus with varying degrees of success. When considering this particular theme, it is best to make a full conversion, as many visitors will expect each dish to elicit some degree of awe.

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Topics: Restaurant